GEO/SEO Optimization

About the role

We are seeking an experienced Generative Engine Optimization (GEO) and SEO specialist to support the execution of EY's SEO and GEO strategy across content portfolios within a large, complex digital ecosystem of global and country-specific websites. This role is responsible for applying established governance standards, processes, and optimization practices to improve organic search visibility, AI discoverability, and content performance.

The GEO SEO Optimization Supervising Associate serves as the operational link between strategy and execution, working closely with global and local teams to ensure consistent adoption of approved SEO and GEO practices across content portfolios and digital experiences. The role focuses on implementing optimization recommendations, driving execution excellence, monitoring performance, and supporting continuous improvement efforts.

The ideal candidate is an experienced SEO and GEO practitioner with a proven ability to execute optimization initiatives within large, complex organizations. They are comfortable analyzing performance data, identifying opportunities, implementing improvements, and enabling stakeholders to adopt established SEO and GEO standards, processes, and best practices at scale.

Responsibilities

• Execute SEO and GEO optimization activities to improve search visibility, AI discoverability, and content performance.
• Optimize content for traditional search engines, answer engines, and AI-powered discovery experiences, including Large Language Models (LLMs).
• Conduct content reviews and implement optimization recommendations to improve organic performance and discoverability.
• Apply SEO and GEO governance standards, processes, and operating model requirements across optimization activities.
• Monitor adherence to approved practices and identify opportunities to improve consistency, adoption, and implementation quality.
• Escalate governance, policy, process, or prioritization issues to appropriate program leads when required.
• Analyze SEO and GEO performance data to identify trends, risks, opportunities, and optimization priorities.
• Diagnose causes of underperforming content, declining search visibility, or low AI discoverability and recommend corrective actions.
• Use enterprise SEO, GEO, and analytics platforms to measure impact, monitor performance, and drive continuous improvement.
• Provide practical SEO and GEO guidance to content teams, publishers, and market stakeholders.
• Support implementation of SEO and GEO requirements across content, campaign, and publishing initiatives.
• Share optimization insights, recommendations, and best practices to build capability and encourage adoption of approved standards.

Requirements

Technical Knowledge

• Strong understanding of SEO fundamentals, including metadata, content structure, internal linking, keyword optimization, and search intent.
• Knowledge of technical SEO principles, including crawlability, indexing, site architecture, and Core Web Vitals.
• Understanding of AI-driven search ecosystems, Generative Engine Optimization (GEO) principles, and how Large Language Models (LLMs) influence content discovery and visibility.
• Experience using enterprise SEO, GEO, and analytics platforms to assess performance, identify opportunities, and measure optimization impact.
• Understanding of content publishing workflows and the integration of SEO and GEO best practices throughout the content lifecycle.

Business Knowledge

• Working knowledge of EY's service lines, sectors, and business priorities.
• Understanding of audience search behavior, content consumption patterns, and discoverability requirements within a professional services environment.
• Awareness of regional and market-specific considerations that may influence content performance, localization, and search visibility.
• Understanding of governance, compliance, and quality requirements related to digital content and publishing.

Qualifications

• 5+ years of experience in SEO, GEO, digital content optimization, or related disciplines within large, complex, or global organizations.
• Proven ability to execute optimization initiatives, analyze performance data, and implement recommendations that improve search visibility, AI discoverability, and content performance.
• Experience using platforms such as Conductor, Google Analytics, Google Search Console, Adobe LLM Optimizer, SEMrush, Screaming Frog, ContentKing, or similar tools.
• Experience leveraging AI-powered tools, agents, and LLMs to support content analysis, optimization, auditing, and performance improvement activities.
• Strong analytical and problem-solving skills, with the ability to identify root causes, prioritize opportunities, and recommend practical solutions.
• Strong communication and collaboration skills, with the ability to work effectively across global and regional teams and provide practical guidance to stakeholders.
• Ability to support adoption of established governance standards, processes, and best practices through stakeholder engagement, enablement, and knowledge sharing.
• Ability to manage multiple priorities and deliver high-quality optimization activities in a fast-paced, collaborative environment.

Benefits

At EY, we’ll develop you with future-focused skills and equip you with world-class experiences. We’ll empower you in a flexible environment and fuel you and your extraordinary talents in a diverse and inclusive culture of globally connected teams.