General Sales Manager | Thousand Oaks Regional Application

Responsibilities

• Full P&L responsibility for New, Pre-Owned, Digital Retail, and F&I performance.
• Transitioning "managers" into "coaches." Responsible for the growth and accountability of desk managers, BDC leaders, and sales advisors.
• Implementing a daily execution rhythm built on appointment preparation, rapid lead response, and rigorous CRM discipline.
• Strategic management of new-car allocations and an aggressive, market-driven used car acquisition and pricing strategy.
• Includes trade appraisals, aging control, and pricing.
• Partnering with Fixed Ops to ensure a seamless "hand-off" and a lifetime guest relationship.
• Aligning brand reputation and market presence with Swickard's commitment to integrity, community, and long-term relationships.
• Tracking KPIs including volume, front/back gross performance, digital close rates, lead response times, and CSI/NPS.

Qualifications

• Demonstrates a high “HQ” (Hospitality Quotient) consisting of kindness & optimism, intellectual curiosity, work ethic, empathy, self-awareness, and integrity.
• Proven success as a GSM or senior desk manager in a high-volume import or domestic store.
• A leadership approach rooted in clarity, preparation, and steady accountability.
• Ability to build strong teams—coaching managers and advisors to operate with discipline and consistency.
• Deep experience with modern digital retail, CRM utilization, appointment setting, and structured follow-up processes.
• Strong operational instincts around inventory, pricing, and market dynamics.
• A guest-first mindset that aligns with Swickard’s hospitality-first culture.

About the Role

Swickard Auto Group is a hospitality company that sells and services cars. We are seeking a General Sales Manager to lead a high-volume import store in Thousand Oaks, CA. The role is confidential and seeks a leader who rejects high-pressure tactics in favor of a sophisticated, guest-centric, and repeatable sales process.