General Sales Manager | Anchorage Area Regional Application

About the role

This is a general application for future openings at Swickard Auto Group's Anchorage‑area dealerships. Qualified candidates will be contacted as opportunities arise.

Company Overview

Swickard Auto Group is a hospitality company that happens to sell and service cars. We believe the best guest experiences start with the best employee experiences. That’s why we’ve grown to 40+ rooftops across the West Coast, Alaska, and Hawaii while maintaining a culture built on one simple idea: do right by people, every time. We operate four dealerships in the Anchorage market and we’re always building relationships with strong GSM‑caliber leaders.

Responsibilities

• Variable Operations Leadership: Full P&L responsibility for New, Pre‑Owned, Digital Retail, and F&I performance.
• People Development: Transition “managers” into “coaches.” Responsible for the growth and accountability of desk managers, BDC leaders, and sales advisors.
• The “Swickard” Process: Implement a daily execution rhythm built on appointment preparation, rapid lead response, and rigorous CRM discipline.
• Inventory Strategy: Strategic management of new‑car allocations and an aggressive, market‑driven used‑car acquisition and pricing strategy, including trade appraisals, aging control, and pricing.
• Cross‑Department Synergy: Partner with Fixed Ops to ensure a seamless hand‑off and a lifetime guest relationship.
• Brand reputation & market presence, aligned with Swickard’s commitment to integrity, community, and long‑term relationships.
• KPIs: volume, front/back gross performance, digital close rates, lead response times, and CSI/NPS.

What We’re Looking For

• Proven success as a GSM or senior desk manager at a high‑volume import or domestic store.
• Demonstrates a high HQ (Hospitality Quotient) – kindness and optimism, intellectual curiosity, strong work ethic, empathy, self‑awareness, and integrity.
• Leadership approach rooted in clarity, preparation, and steady accountability – you lead by standard, not by pressure.
• Deep experience with modern digital retail, CRM utilization, appointment setting, and structured follow‑up processes.
• Strong operational instincts around inventory, pricing, and market dynamics.
• Proven ability to build and develop strong sales teams.
• A guest‑first mindset that aligns with Swickard’s hospitality‑first culture.

What We Offer

• Aggressive executive‑level pay plan with performance incentives – specific to each store and opportunity.
• Medical, dental, and vision insurance.
• Life insurance and supplemental coverage options.
• 401(k) plan.
• Paid time off and paid holidays.
• Career growth – GSMs at Swickard have a direct path to platform director and executive leadership.
• The backing of a growing, hospitality‑led automotive group with clear standards and a long‑term vision.

Why Swickard Auto Group – Anchorage

• Four dealerships in the Anchorage market – when openings arise, we want to move fast with leaders we already know and trust.
• Anchorage is a high‑demand market with strong, stable traffic – real earning potential for a GSM who can execute.
• A close‑knit professional community where your leadership style and your store’s reputation compound quickly.
• Swickard is one of the fastest‑growing dealer groups in the country – ranked Top 5 in North America for reputation in the automotive industry.
• A culture built on hospitality, process discipline, and long‑term thinking – not short‑term pressure tactics.
• Our HEART values – Honor, Engage, Anticipate, Respond, Thank – define how we lead our teams and serve our guests every day.
• Swickard operates four dealerships in Anchorage and proactively builds relationships with GSM‑caliber leaders so that when an opportunity opens, we’re ready.