General Manager - StruXure of the Rockies

About the role

The General Manager (GM) at StruXure operates the Colorado branch, responsible for full profit-and-loss (P&L) responsibility and leading both sales and operations from lead generation through final installation, collection, and close-out.

Responsibilities

• Own the branch P&L; revenue, gross margin, operating expense, and net profit against plan.
• Build and manage the branch budget and forecast; review performance against it regularly and act on variances early.
• Protect gross margin through pricing discipline, labor and material cost control, and change-order capture.
• Review job costing across active and completed projects, ensuring overruns are flagged early and resolved.
• Avoid branch spending; ensure receipts, POs, and job costs are documented per company SOPs.
• Report branch financial and operational performance to the Director of Operations and ownership accurately and on time.
• Lead the branch sales function through the Sales Manager and reps; own pipeline health, conversion, and quota attainment.
• Set and enforce pricing discipline and approval thresholds; serve as final authority on pricing outside standard guidelines.
• Ensure every sale clears the company's four non-negotiables before handoff, protecting production and margin.
• Coach the sales team on the design-sell-install model, customer expectations, and clean handoffs to production.
• Drive demand through lead generation, marketing alignment, and local market growth.
• Hold the sales team accountable to CRM hygiene and accurate handoff packages.
• Lead the Project Managers, ensuring projects are delivered on time, on budget, and to manufacturer standards.
• Own the GM Review gate: validate sales compliance, confirm scope, and assign the Project Manager for each released project.
• Oversee the warehouse and delivery teams to ensure material is received, staged, and delivered to support the schedule.
• Maintain production capacity and the subcontractor bench so scheduling doesn't become a bottleneck.
• Lead the branch WIP cadence so every active project has accurate status and no surprises.
• Hire, onboard, develop, and retain branch talent across sales, project management, and warehouse/delivery.
• Model and enforce the company's four core qualities — accountability, vision, passion, integrity — across the team.
• Serve as final authority on change-order pricing outside standard guidelines and on unusual or structural scope.
• Enforce the no-signature-no-work standard on all change orders.
• Own customer escalations as the point of last resort — disputes, quality issues, and final-walk standoffs.
• Support final-payment collection in the field when needed.

Requirements

• Prior experience leading a profit center or branch with full or shared P&L responsibility.
• Demonstrated success leading both a sales function and an operations/production function.
• Experience managing managers — hiring, developing, and holding accountable sales leaders, project managers, or operations leads.
• Strong command of business financials: reading a P&L, managing gross margin, controlling cost, and forecasting.
• Proven ability to build and run a sales engine: pipeline management, conversion, pricing discipline, and quota performance.
• Experience overseeing field operations, scheduling, or installation in a project- or service-driven business.
• Clear, credible communication with customers, employees, subcontractors, and ownership.
• Comfort in a fast-paced, multi-function, growth environment.
• Ability to successfully pass a background check and drug screen.
• Valid driver's license.

Preferred

• Experience in residential construction, outdoor living, specialty structures, home improvement, or a design-sell-install model.
• Familiarity with the StruXure product line or comparable manufactured outdoor structure systems.
• Experience managing a commissioned sales team alongside a subcontract-labor field model.
• Track record of scaling a branch or location — growing revenue while protecting margin and customer experience.
• Experience operating in a KPI-managed, scorecard-driven organization (EOS / L-10 / WIP cadence a plus).

What You Bring

• Competitive base salary, commensurate with experience, plus performance-based incentive.
• Healthcare reimbursement.
• Paid time off.
• Mileage reimbursement.
• Paid training program.
• Flexible schedule.
• Full-Time, Exempt classification.