General Manager of Stores

General Manager of Stores

Pendleton has been woven in the West since 1863. Built on a legacy of craft, quality, and authenticity, our products are known for their timeless design and enduring stories.

Commercial Performance & P&L Ownership

• Own the retail P&L, with a particular focus on sales generation, gross margin and profitability, payroll, and controllable expenses across all 30 doors.
• Set and drive delivery against annual revenue targets, comp-store sales goals, and Net Income objectives.
• Partner with Finance to build bottoms-up operating budgets and quarterly forecasts; identify and close performance gaps with speed and rigor.
• Build discipline around markdown cadence, promotional architecture, full-price sell-through and staff scheduling.
• Develop and execute a channel strategy that optimizes the relationship between full-price and outlet doors, protecting brand equity while maximizing inventory productivity.
• Use insights gleaned from both store-level data & analytics, and insights from field staff to actively plan and pull the levers that affect business outcomes.
• Partner closely with Merchandising and Planning to ensure the right product is being featured in every store, at the right depth of inventory and at the right time.
• Champion a selling culture that balances brand integrity with commercial urgency.

Fleet Strategy, Testing & Expansion

• Lead fleet strategy, guiding decisions on where to pivot existing doors, pursue new openings, and relocate, close, or resize locations as leases approach renewal.
• Monitor competitive landscape and consumer trends to inform network planning and emerging opportunities.
• Partner with Finance, Operations and corporate leadership on site selection, pro forma modelling, lease negotiation, and new store readiness.
• Develop and iterate a strategy and executional plan for pop-up and event-based retail, inclusive of format, location, assortment, service model, staffing and infrastructure required.

Leadership & Talent Development

• Directly lead a team of District Managers; provide coaching, development plans, and performance accountability that build bench strength at every level.
• Foster a high-performance, inclusive field culture rooted in the brand's values and a genuine commitment to people development.
• Partner with HR and Talent Acquisition to attract, hire, and retain top-tier store management talent.
• Build succession pipelines for District Managers, Store Managers, and key support roles.
• Serve as the cultural standard-bearer for the retail field organization.

Brand, Merchandising & Customer Experience

• Ensure consistent and on-brand execution of retail brand presentation, visual merchandising, store standards, and customer experience across full-price and outlet channels.
• Collaborate with the Marketing and Creative teams to translate brand campaigns into compelling in-store environments.
• Lead teams in creating visually stunning retail assortments and presentations that clearly articulate distinction in the product line and guide consumers in their shopping journey.
• Champion the voice of the customer within the commercial organization.
• Lead the development and implementation of clienteling programs, loyalty initiatives, and community engagement strategies.

Cross-Functional Partnership

• Serve as the primary retail voice in cross-functional planning with Merchandising, Buying, Planning, Allocation, Marketing, E-commerce and Operations.
• Partner with the Supply Chain and Operations teams to optimize inventory flow, replenishment timing, and in-store fulfillment capabilities.
• Collaborate with the E-commerce and Omnichannel teams to develop seamless BOPIS, ship-from-store, clienteling and loyalty offerings.
• Represent retail in senior leadership forums, contributing a field-grounded perspective to company-wide strategy.

Core Expectations

• Establish a deep understanding of each door's performance profile, team dynamics, and market context.
• Deliver comp-store sales growth and margin expansion across the network.
• Implement a structured cadence of field visits, business reviews, and team development conversations.
• Deliver a strategic point of view on a roadmap for future store openings with clearly defined site criteria and financial guardrails.
• Build trusted relationships with cross-functional partners and earned credibility as a strategic voice in the commercial leadership team.
• Elevate the consistency of brand experience and selling behaviors across full-price and outlet doors.

What You Bring

• 10+ years of progressive retail leadership experience, with a minimum of 5 years in a multi-unit or regional director capacity.
• Demonstrated track record of driving top-line sales growth and margin improvement across a multi-door fleet.
• Direct experience managing both full-price and off-price/outlet retail channels preferred.
• Proven ability to develop leaders, build high-performing teams, and establish a winning field culture.
• Strong financial acumen; comfort building and managing P&Ls, forecasting, and translating data into strategy.
• Experience participating in or leading new store opening processes, including real estate evaluation and pre-opening execution.
• Exceptional communication, presentation, and executive influence skills.
• Willingness and ability to travel up to 50% to visit stores across the network.