General Manager - Fitness Sales and Operations
About the role
The General Manager is responsible for sales, membership growth, retention, staff leadership, financial performance, facility operations, and the overall member experience. You will work closely with our Head Coach and coaching team while taking ownership of the business side of D1 East Cooper.
Responsibilities
- Lead membership and personal training sales
- Conduct consultations, facility tours, and trial workout conversations
- Present training options and confidently ask for the sale
- Manage the prospect pipeline from lead to appointment to show to close
- Ensure consistent lead follow-up and reactivation
- Drive adult membership growth, referrals, and recurring revenue
- Develop grassroots, community, and business-to-business lead-generation opportunities
- Maintain accurate reporting through D1 and Mindbody systems
- Identify problems early and develop solutions
- Own the day-to-day operation of the facility
- Manage revenue and operating KPIs
- Review financial performance and budgets with ownership
- Manage payroll and labor efficiency
- Forecast membership, revenue, staffing, and operational needs
- Build strong relationships with members, athletes, and families
- Ensure every member receives a world-class D1 experience
- Identify at-risk members before they cancel
- Oversee member communication, freezes, cancellations, and retention efforts
- Develop referral opportunities from existing members
- Maintain a professional, welcoming, high-energy facility
Requirements
- 3 or more years of management, leadership, sales, or business-development experience
- Demonstrated ability to sell and build customer relationships
- Experience leading and holding a team accountable
- Strong communication and interpersonal skills
- Comfort working with goals, KPIs, budgets, and performance reporting
- Strong organizational and time-management skills
- Ability to prioritize, problem-solve, and operate independently
- Genuine interest in fitness, athletics, health, or performance training
- Ability to work some early mornings, evenings, and weekends based on facility and community-event needs
Qualifications
- Fitness-industry management experience is preferred but not required
- We are willing to consider a high-potential leader from sales, hospitality, retail, athletics, coaching, or another performance-oriented environment who demonstrates the ability to learn the business quickly
Benefits
- Bonus based on performance
- Competitive salary
- Dental insurance
- Health insurance
- Paid time off
- Training & development
- Vision insurance
Pay
Base Salary: $50,000 to $60,000 annually, based on relevant leadership, sales, operations, and fitness-industry experience.
Schedule
Compensation and Benefits: Monthly performance incentives tied to measurable facility results, up to $18,000 annually in performance bonus opportunity, additional incentive opportunity tied to sustained facility profitability, employer-sponsored health benefit option, employer health contribution of up to $8,000 annually as part of the agreed fixed-compensation package, complimentary D1 Training, D1 professional development, systems, playbooks, and business coaching, leadership and career-growth opportunities. Most importantly, we are looking for someone who wants ownership of results, not simply responsibility for completing tasks.
About D1 Training East Cooper
D1 Training East Cooper is an athletic performance and fitness training facility serving Mount Pleasant and the greater Charleston community. We provide coach-led training for youth athletes, adults, sports teams, and individuals through group training, personal training, and sports-performance programs. Our training philosophy is modeled after the strength and conditioning programs used by Division I athletes and combines expert coaching, structured programming, accountability, and a high-energy team environment. At D1 East Cooper, we believe everyone deserves to be trained like an athlete.
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