General Manager

About the role

We’re a fast‑growing company building a best‑in‑class live commerce operation. Our live stream hosts are the front line—your mission is to lead them. As General Sales Manager, you’ll own scheduling, product flow, production coordination, and team performance across TikTok and Whatnot. This is a high‑visibility, high‑impact role designed for a natural leader who can motivate people, drive revenue, and scale process.

Responsibilities

Key areas of responsibility include:

• People & Performance: Recruit, onboard, schedule, and coach a team of live hosts and support staff.
• Live Show Operations: Own end‑to‑end production flow, including run‑of‑show, product sequencing, pricing/promo strategy, and post‑show recap.
• Merchandising & Inventory: Align with sourcing/warehouse on product pipeline, availability, and sell‑through targets, and curate show lineups to maximize AOV, conversion, and repeat viewership.
• Revenue & Growth: Build and execute a weekly and monthly sales plan tied to quotas and GMV goals, and optimize funnel metrics via A/B tests.
• Cross‑Functional Leadership: Coordinate with Marketing, Operations, Finance, and CX, and represent the live commerce function in leadership meetings.
• Forecasting, Reporting & Controls: Produce accurate forecasts and pipeline views, and maintain process controls for pricing, discounts, and creator incentives.

Objectives of this role

The objectives of this role include:

• Represent the brand with deep knowledge of our products and audience.
• Hire, train, motivate, and—when necessary—upgrade the team to maintain high standards.
• Hit company targets by planning thoroughly, setting goals, analyzing performance data, and forecasting.
• Continuously improve sales tactics and production processes to meet and exceed revenue objectives.
• Generate partnerships and nurture relationships that expand our live audience and customer base.

Key Responsibilities

You will:

• Create and execute a strategic sales plan that expands our customer base and extends reach on TikTok/Whatnot.
• Meet with partners and high‑value customers; develop long‑lasting relationships that address their needs.
• Recruit, set objectives, train and coach hosts and sales support; monitor performance with daily stand‑ups.
• Identify knowledge or capability gaps and implement targeted training to close them.
• Hold daily/weekly check‑ins to set objectives, review KPIs, and remove blockers.
• Manage month‑end and year‑end close processes for live commerce.
• Collaborate on content calendars, event programming, and tentpole moments.
• Ensure smooth handoffs to Ops and CX for accurate fulfillment and world‑class service.

Core KPIs

The core KPIs for this role include:

• GMV
• Conversion rate
• Average concurrent viewers
• Watch time
• AOV
• Sell‑through
• Return customer rate
• Show margin

Requirements

To be successful in this role, you will need:

• 3+ years managing sales or revenue‑generating teams in a corporate or high‑growth setting.
• Proven track record across the full sales cycle: planning → execution → closing → retention.
• Exceptional leadership, communication, and motivational coaching skills.
• Highly organized; comfortable building SOPs and scalable processes.
• Data‑driven operator with strong command of forecasting and performance analysis (e.g., Sheets/Excel, CRM).
• Willingness to monitor streams during off hours and weekends to ensure coverage and quality.
• Integrity, bias for action, and the ability to make clear decisions under pressure.

Preferred Qualifications

Preferred qualifications include:

• Experience leading social commerce, eCommerce, retail, or live streaming teams (TikTok/Whatnot a plus).
• Motivational speaking, on‑camera presence, or sales training experience.
• Consistent success above quota and experience scaling a team from early to growth stage.
• Familiarity with live production workflows and tools (e.g., OBS/StreamYard), and CRM/reporting platforms.

What Growth Looks Like Here

This role offers opportunities for growth, including:

• Step into ownership of a rapidly expanding revenue channel.
• Build and mentor a high‑performing team; hire your future lieutenants.
• Contribute directly to company strategy with a clear path to senior management as we scale.

Compensation & Benefits

The compensation and benefits for this role include:

• Competitive base salary ($70k-$90K) + performance bonus/commission (OTE $150k+).
• Medical & Dental benefits.
• Onsite role in Vancouver, WA with dynamic schedule (evenings/weekends as needed).