General Manager

Position Summary

WaTiki® Indoor Waterpark and La Quinta Inn & Suites are seeking an experienced, energetic, and strategic General Manager to lead one of the Black Hills' premier family entertainment and hospitality destinations. This position is responsible for the overall leadership, performance, and profitability of both the waterpark and hotel operations.

Key Responsibilities

• Leadership & Operations

• Provide overall leadership for WaTiki Indoor Waterpark and La Quinta Inn & Suites.
• Direct daily operations across all departments, including Front Office, Housekeeping, Maintenance, Food & Beverage, Guest Services, and Waterpark Operations.
• Foster a culture of service excellence, accountability, teamwork, and safety.
• Recruit, develop, coach, and retain high-performing leaders and team members.
• Establish goals, monitor performance, and ensure accountability throughout the organization.

• Sales & Marketing Leadership

• Lead the development and execution of strategic marketing initiatives that drive visitation, hotel occupancy, revenue, and guest engagement.
• Partner with internal and external stakeholders to build awareness of WaTiki as a premier regional destination.
• Collaborate with sales and marketing teams on campaigns, promotions, digital marketing, group sales, packages, and seasonal events.
• Analyze market trends, competitive activity, and guest insights to identify opportunities for growth.
• Build strong relationships with tourism organizations, community partners, convention planners, schools, sports organizations, and other key stakeholders.
• Serve as a brand ambassador for both WaTiki and Liv Hospitality throughout the community and region.

• Financial Management

• Develop and manage annual operating budgets, forecasts, and business plans.
• Drive revenue growth through strategic pricing, marketing, group business development, and operational excellence.
• Monitor and improve key performance indicators related to occupancy, visitation, revenue, labor, profitability, and guest satisfaction.
• Identify opportunities to improve efficiencies while maintaining outstanding guest experiences.

• Guest Experience & Facility Management

• Ensure a safe, clean, and memorable experience for every guest.
• Oversee facility maintenance, capital improvements, preventative maintenance programs, and long-term asset preservation.
• Resolve guest concerns with professionalism and urgency.
• Maintain compliance with all health, safety, brand, and operational standards.

Qualifications

• Previous hotel leadership experience required; General Manager experience preferred.

• Strong financial acumen with experience managing budgets, forecasts, and profitability.

• Demonstrated ability to build and lead high-performing teams.

• Exceptional communication, leadership, and problem-solving skills.

• Proven track record of delivering operational excellence and guest satisfaction.

• Passion for hospitality and creating memorable experiences for guests and team members.

• Must be able to embody the Liv Hospitality values of Leadership. Integrity. Vision.