Game Night Publishing Lead

Position Summary

This position sits within the NBA Social & Digital Content team and is responsible for delivering best-in-class, live game publishing across the NBA’s social and digital platforms during live events and tentpole moments. The Game Night Publishing Lead is a key leader within Content Command, the NBA’s Game Night Publishing operation, overseeing the publishing function and driving game-time strategy through real-time decision-making, execution, and content optimization.

Major Responsibilities

• Lead Game Night Publishing Strategy & Execution
• Lead game night publishing team across NBA social and digital platforms, ensuring timely, accurate, and high-impact content delivery during live events
• Direct live publishing decisions, balancing speed, editorial judgment, and brand voice
• Identify and prioritize key moments, storylines, and trends to maximize engagement and reach
• Oversee Content Command Publishing
• Manage game night workflows and communication across publishing and content
• Make critical publishing decisions in real-time and align with leadership when needed, while owning escalation protocols for sensitive, breaking, or high-visibility moments
• Drive Cross-Functional Coordination
• Partner with content leads, social producers, broadcast/production teams, and channel leads to execute run-of-show plans
• Connect pre-game planning with in-game execution to ensure cohesive, real-time storytelling across platforms
• Collaborate cross-functionally with Social, Digital, Partnerships, and Marketing teams
• Manage Third-Party Amplification & Rights
• Oversee third-party content sourcing, amplification, and UGC rights management in real time
• Identify opportunities to extend reach through creators, teams, and media partners
• Team Leadership & Development
• Lead and mentor a team of game night publishers, overseeing performance during live coverage
• Foster a high-performance culture focused on collaboration, quality, speed, and editorial excellence

Required Skills/Knowledge

• 8+ years of experience leading social media, digital publishing, or newsroom-style content operations in sports
• Expert knowledge of the NBA, its players, storylines, and fan culture
• Expert knowledge of social platforms, emerging trends, and audience behavior, with the ability to translate insights into strategic direction
• Exceptional editorial judgment with a proven ability to make high-stakes, real-time decisions in fast-paced, high-pressure environments
• Exceptional communication and leadership skills in fast-paced environments
• Extensive experience collaborating cross-functionally with content, production, partnerships, marketing, and external partners
• Willingness to work a flexible schedule, including nights, weekends, and holidays aligned with the NBA calendar

About The NBA

The National Basketball Association (NBA) is a global sports and media organization with the mission to inspire and connect people everywhere through the power of basketball. Built around five professional sports leagues: the NBA, WNBA, NBA G League, NBA 2K League and Basketball Africa League, the NBA has established a major international presence with games and programming available in 214 countries and territories in 60 languages, and merchandise for sale in more than 200 countries and territories on all seven continents. NBA rosters at the start of the 2024-25 season featured a record-tying 125 international players from a record-tying 43 countries. NBA Digital’s assets include NBA TV, NBA.com, the NBA App and NBA League Pass. The NBA has created one of the largest social media communities in the world, with more than 2.3 billion likes and followers globally across all leagues, team and player platforms. NBA Cares, the NBA’s global social responsibility platform, partners with renowned community-based organizations around the world to address important social issues in the areas of education, inclusion, youth and family development, and health and wellness.