Game Experience Coordinator (Laketown Squadron)

Position Summary

The Laketown Squadron are seeking a creative, organized and detail-oriented Game Experience Coordinator to support the planning and execution of the team’s game presentation, fan engagement initiatives, and in-arena marketing activations. This role reports to the Marketing Manager and plays a key role in creating an exciting and memorable experience for fans during Squadron home games.

What You’ll Be Doing:

• Assist in the planning, organization and execution of all in-game entertainment, promotions and fan engagement elements during Laketown Squadron home games
• Help develop and execute themed game nights and special promotions throughout the season
• Aid in creating game day rundowns and scripts to ensure seamless timing and coordination of in-game elements
• Coordinate halftime entertainment, contests and other in-game promotional elements
• Work with arena production staff to ensure alignment between the control room, video board content and in-arena activations
• Aid in executing strategic in-arena marketing initiatives designed to enhance fan engagement and the overall game day atmosphere
• Support the planning and execution of in-game giveaways and promotional items tied to theme nights and marketing campaigns
• Cook up logistics for promotional elements and fan participation activities
• Aid in managing and scheduling part-time game day staff
• Help train and supervise staff to ensure a high level of fan interaction and professional representation of the organization
• Provide on-site leadership and coordinate game day assignments for staff and entertainment teams
• Aid in building in-game player entertainment captured during Media Day
• Support video editing and the creation of hype videos, fan prompts and video board elements
• Write and edit scripts for in-game promotions, public address reads and entertainment segments

What You’ll Bring:

• Bachelor’s degree in Sports Management, Event Management, Hospitality Management, Marketing or a related field
• 1-3 years of experience in sports, live event production, marketing or game presentation
• Strong organizational skills and exceptional attention to detail
• Excellent written and verbal communication skills, including strong script writing ability
• Experience with graphic design and video editing preferred
• Ability to manage multiple projects in a fast-paced environment
• Strong problem-solving skills and ability to adapt quickly during live events
• Proficiency in Microsoft Office; familiarity with Adobe Creative Suite or other creative tools preferred
• Ability to work collaboratively across departments including marketing, partnerships, arena operations, tickets and production