Funnel Strategist (Creative Strategy & Conversion Funnels)

About IncubatorLab

At IncubatorLab, we help high-growth DTC brands scale through creative strategy, performance marketing, and conversion optimization. We're looking for a Funnel Strategist who can turn winning advertising campaigns into high-converting customer journeys.

What You'll Do

• Develop and optimize end-to-end conversion funnels for high-performing Meta campaigns.
• Create strategic messaging and content for prelanders, advertorials, landing pages, and sales pages.
• Collaborate with Creative Strategists, Media Buyers, Designers, and Copywriters to improve funnel performance.
• Identify customer pain points and develop compelling offers, hooks, and messaging that increase conversions.
• Continuously test headlines, landing page layouts, offers, CTAs, and funnel flows to improve performance.
• Analyze funnel metrics and user behavior to identify optimization opportunities.
• Ensure messaging remains consistent throughout the customer journey while maximizing conversion rates.

What We're Looking For

• 3+ years of experience in Direct Response Copywriting, Creative Strategy, Funnel Strategy, or Conversion Rate Optimization.
• Proven experience creating and optimizing:
• Prelanders
• Advertorials
• Landing Pages
• Sales Funnels
• Sales Pages

• Strong understanding of consumer psychology and direct-response marketing principles.
• Experience collaborating with paid media teams, particularly supporting Meta (Facebook & Instagram) campaigns.
• Ability to develop messaging and funnel strategies that improve conversion rates.
• Excellent communication and collaboration skills.

Preferred Experience

• DTC or eCommerce brands
• Meta advertising campaigns
• Funnel optimization and CRO
• Creative strategy and messaging development
• Offer creation and positioning
• A/B testing and experimentation
• Health & wellness, nutrition, supplements, beauty, or consumer product brands

Bonus Qualifications

• Experience writing high-converting direct response copy
• Familiarity with Google or Native Advertising funnels
• Experience using tools such as Funnelish, Shopify, ClickFunnels, Webflow, or similar landing page platforms
• Ability to interpret performance metrics and optimize funnels using data
• Experience working alongside Growth Marketing or Performance Marketing teams

Who You Are

• Strategic and conversion-focused
• Collaborative, coachable, and easy to work with
• Curious and eager to test new ideas
• Detail-oriented with a strong understanding of customer behavior
• Comfortable working in a fast-paced, performance-driven environment
• Passionate about creating customer journeys that convert

Why Join IncubatorLab?

• Work with fast-growing DTC brands across multiple industries
• Collaborate with experienced marketers, creative strategists, and media buyers
• Owning and optimizing high-impact conversion funnels that directly influence business growth
• Full-time remote environment with a collaborative, high-performing team
• Competitive compensation based on experience

If you're passionate about building high-converting funnels, crafting persuasive messaging, and optimizing customer journeys, we'd love to hear from you. Please include examples of funnels, advertorials, landing pages, or case studies demonstrating measurable improvements in conversion rates with your application.