Creative Strategist

About Hera Fine Jewelry

Hera Fine Jewelry (Hera) is a high-growth early stage startup at the luxury end of the lab-grown diamond market. Our company is built on the values of craftsmanship, education, sustainability and inclusivity. We help clients shop their values when looking for a lab-grown diamond engagement ring and provide best-in-class design, concierge-style service and high quality craftsmanship at an accessible price point. We are a small and growing team that values curiosity, accountability, thoughtful communication, adaptability, and learning through experimentation.

Hera is growing quickly. We have doubled our number of by-appointment showrooms this year from two to four and moved from a small, by-appointment Greenpoint, Brooklyn studio to a flagship SoHo location with walk-in hours. As we scale, we are nurturing two separate funnels: retail expansion and lead gen to facilitate showroom sales and direct ecommerce purchases. Our brand is approachable luxury, with a playful, graphic visual identity.

Overview

The Paid Social Creative Strategist takes ownership of the strategy, development, and production of Hera’s advertising creative for paid social channels, primarily Meta and TikTok. Engagement rings are a high-consideration, high-AOV, high-emotion purchase with a path to purchase that can span months and involve multiple decision-makers. Paid creative must build awareness and trust over time, help clients navigate a complex category, communicate Hera’s differences, address barriers throughout the journey, and ultimately give someone the confidence to choose Hera.

Position Type and Expectations

This is a part-time freelance contract position. Individual contributor with end-to-end ownership of paid-social creative strategy. The strategist will work closely with Hera’s in-house team as well as a freelance graphic designer & video editor. Note that Hera is looking to hire the strategist first, and so if candidates are also expert graphic designers, the two freelance roles could be combined into one larger scope. We’re happy to work with designers recommended by our creative strategist. Coordinates internal and external content development. Works closely with Marketing, a designer, media buyer, Client Services, and the executive team. A proactive self-starter who can create structure, anticipate needs, and move work forward in a fast-paced startup environment with evolving priorities.

Major Duties and Responsibilities

Creative Strategy and Performance

• Own the creative strategy, roadmap, and testing pipeline for paid advertising across Meta, TikTok, and future social channels
• Translate customer personas, hooks, funnel stages, product priorities, sales needs, and business goals into clear creative concepts and tests
• Draw on cultural and category trends, competitive activity, customer insights, and Hera’s performance data to determine what to create next
• Develop advertising for the full consideration journey, from building awareness and trust to explaining products, addressing purchase barriers, and driving appointments and sales
• Partner with the media buyer to analyze results and determine what to test, refine, scale, or retire
• Maintain a consistent creative pipeline, currently targeting approximately two to three new concepts with multiple variations each week
• Lead a monthly creative review with the leadership team, clearly presenting what worked, what did not, what was learned, and what comes next

Creative Operations and Collaboration

• Own the paid creative calendar and keep concepts, content development, reviews, revisions, and launches moving on schedule
• Manage briefs, communication, and feedback across the media buyer, internal copywriter, freelance designer, and other partners
• Organize assets, test variations, and performance learnings so the team can easily understand what has been tried and learned
• Anticipate product launches, promotions, seasonal moments, showroom needs, and other business priorities
• Proactively identify creative gaps, resource needs, and opportunities and move them forward

Experience and Qualifications

• 4+ years of experience in paid-social creative, creative strategy, art direction, or a closely related field
• A portfolio demonstrating strong visual judgment, platform-native paid creative, and the ability to make a premium brand distinctive and recognizable
• Experience strategizing paid ads for TikTok and Meta ads. Other platforms such as YouTube and Pinterest are nice to have, but not required
• Demonstrated ability to interpret creative performance data and use it to determine what to create next. Experience with a reporting tool like Motion is a plus
• Familiarity with tools such as Canva, Figma, and CapCut for quick edits in a pinch. We don’t expect a graphic design expert - just enough to translate what the Hera team needs into clear directions for a designer
• Experience in fine jewelry, bridal, luxury, beauty, fashion, or another visually demanding, high-consideration category strongly preferred
• Highly organized, efficient, resourceful, and comfortable managing the creative to support ~$60-70k monthly media spend at a fast-moving startup
• An exceptional collaborator and communicator who can clearly present strategic thinking, explain creative decisions, and manage feedback constructively