Creative Strategist

About the role

Playbook Media is a growth marketing agency founded in 2017 by CEO Bryan Karas, a former founding member of Facebook’s Disruptors team. We work with high-growth brands across D2C, financial services, SaaS, and beyond, combining deep marketing analytics and strategy with best-in-class paid media and creative to drive transformative growth. Rather than assuming more media spend is the answer, we start with a holistic analysis of what’s actually curtailing growth, then build a custom approach for each client. Our Creative Services team is central to that: developing the high-performing, multimedia creative that fuels paid media campaigns across Meta, TikTok, and other channels. We’re looking for a Creative Strategist to join that team.

Responsibilities

• Own creative strategy for a portfolio of clients end to end: research, concepting, briefing, directing editors through revisions, and presenting concepts on camera to clients.
• Diagnose what’s actually working in an account and why, using both the numbers (CPA, thumbstop) and content analysis (persona, messaging, format, creator).
• Turn customer and competitive research (social listening, competitor teardown, customer language) into a testing roadmap the team can execute against.
• Keep a genuine pulse on the industry: new formats, platform policy shifts, what’s breaking through on TikTok this month versus what’s played out.
• Write briefs an editor can pick up and execute easily, provide clear actionable notes and feedback that will improve the final edit.
• Protect the strategic intent of a concept through production, so what ships still does what it was built to do.
• Present concepts, creative learnings, and what’s coming next directly to clients with confidence; explain not just what performed, but why, in language a non‑creative stakeholder can act on.
• Partner with client teams on day‑to‑day communication and project updates so nothing falls through the cracks between meetings.
• Build trust with clients.

Qualifications

• 1–3 years in digital marketing, performance creative, or paid social; agency experience is a plus.
• Strong interest in advertising and love of social media and social trends.
• Interest in pop culture and trends in the zeitgeist.
• Comfort presenting on camera, live, to a client who might push back.
• Sharp writing and sharper judgment about what to cut.
• Enough organization to run multiple accounts without anything slipping, and enough curiosity that the process never goes stale.

Skills

• Ability to navigate multiple clients at once and multiple projects in different stages of production.
• Ability to separate “this got a lot of comments” from “this actually drove revenue.”
• Ability to have a take on why a category is stuck creatively, and creative solutions to improve performance.
• Copywriting or scripting chops (nice to have).
• Experience directing freelance creative talent (nice to have).
• Hands‑on UGC or testimonial‑style content experience (nice to have).
• Experience with compliance‑heavy, insurance, health, wellness, or supplement brands (nice to have).

Benefits

• 401(k) with company match
• Medical, Dental, and Vision coverage
• Uncapped vacation and sick time
• Training and personal development support
• Parental leave

Pay

Competitive salary and bonus program

Schedule

Primarily remote work environment, with optional quarterly regional get-togethers