Functional Analyst, Salesforce Marketing Cloud (SFMC)

Responsibilities

• Collaborates effectively with the agile team to configure package software when applicable
• Supports the team in executing highly technical tasks according to the specific needs of stories during each iteration
• Ensures design and development standards are being followed to minimize rework; promotes only quality-tested code and does it regularly
• Participates in the daily stand-ups, sprint reviews, and retrospectives to update progress, highlight and resolve impediments
• Completes required documentation to communicate required information to deployment, maintenance, service, and business teams
• Provides production support and helps drive down technical debt
• Develops customer relationships by listening and understanding the customer, anticipating, and providing solutions to customer needs, and prioritizing customer satisfaction
• Provides documentation and training to users as appropriate
• Defines potential improvement changes to resolve errors, prevent the recurrence of problems or improve system maintainability and stability
• Provides functional analysis for the domain/software related to Mergers & Acquisitions
• Provides functional analysis for domain/software RFP process
• Serves as SME around product(s) function and works with Product Owner and Business Partners to refine requirements/functionality

Requirements

• Bachelor's degree in CS or equivalent
• 2-4 years of experience in configuration, coding and application development
• Basic understanding of Scrum, Lean, XP, Kanban and other agile development techniques
• Basic knowledge of continuous integration / continuous delivery practices

Qualifications

• Preferred qualifications include Salesforce Marketing Cloud certifications (Administrator, Consultant, or Email Specialist)
• Experience with: MobileConnect / MobilePush, AMPscript (functional understanding), SQL (basic to intermediate), Fallback for Salesforce CRM, CDPs, or customer data platforms
• Experience working in Agile or hybrid delivery environments
• Financial services, healthcare, retail, or B2B marketing experience (if applicable)