Full Time Senior Style Advisor - Madison Avenue

About the role

The Senior Style Advisor (SSA) is a brand ambassador and keyholder, responsible for delivering exceptional customer experiences, mentoring colleagues, supporting the store team, and driving commercial performance.

Responsibilities

• Act as a visible ambassador for Varley, cultivating trust, community, and exceptional service.
• Build long-term relationships with new and existing customers to grow loyalty and repeat business.
• Lead by example in delivering the Varley service ceremony in all customer interactions.
• Provide styling advice, create outfits, and offer personalized guidance to exceed customer expectations.
• Support retail events, VIP appointments, and in-store experiences.
• Gather and share customer feedback to inform service improvements and celebrate successes, including insights reflected through customer feedback systems such as Survicate.
• Encourage and collect positive customer feedback relating to both personal interactions and the service delivered by the wider Style Advisor team.
• Utilize digital tools (CRM, email, omnichannel platforms) to enhance customer relationships and engagement.
• Lead by example on the shop floor, modelling professional standards, Varley behaviours, and styling confidence.
• Act as a role model for the team, fostering a positive and supportive environment that inspires collaboration, confidence, proactivity, and excellence in service.
• Mentor and support junior Style Advisors and new team members in customer engagement, product knowledge, and service excellence.
• Actively share insights and feedback from customer interactions with the store leadership team.
• Contribute to a collaborative, motivated store culture where open communication, teamwork, and knowledge sharing are encouraged.
• Drive sales and KPIs through personalized customer interactions, upselling, and maintaining a loyal customer base.
• Champion clienteling activities via CRM platforms, supporting personalized service and engagement.
• Provide styling expertise and product knowledge to support the team in delivering strong sales performance.
• Identify opportunities to increase conversion, average transaction value, and customer retention.
• Stay informed on product launches, seasonal collections, and market trends, sharing insights with the team.
• Support the execution of operational policies and procedures in line with Varley guidelines.
• Maintain high standards of store presentation and organisation, both on the shop floor and back-of-house.
• Ensure compliance with operational best practices, health and safety requirements, and brand standards.
• Escalate operational risks or issues to the Store Manager or Service & Selling Manager.