Front Desk Manager

About the role

As a Front Desk Operations Manager at Crunch Fitness, you’ll be the heartbeat of the club, setting the tone for energy, positivity, and results every single day. You’ll be the first impression our members and team experience, making an immediate and lasting impact on their journey. This is a leadership role where you’ll inspire both your team and members to succeed while driving key business results including member sales, retention, and satisfaction. With 100+ clubs open and 100+ more on the way, opportunities for career advancement are limitless.

Responsibilities

• Deliver an exceptional first impression every day by ensuring a positive, welcoming environment for members and staff.
• Drive member integration and sales performance by leading kickoff sessions, boosting booking and participation percentages, and supporting ACH setup and account management.
• Support retention efforts through cancel-save processes, follow-up calls with cancelled members, and month-over-month cancel reduction strategies.
• Coach and assist staff on sales techniques to improve conversions, ACH enrollment, referrals, and duplication.
• Organize and execute member engagement events, including monthly appreciation parties, social media initiatives, and community-building activities.
• Manage operational details such as cooler/drink inventory, member billing updates, and reporting accuracy.
• Conduct weekly leadership meetings with club leaders (GM, AGM, PTM, GFM) to review performance, address challenges, and drive accountability.
• Oversee implementation and follow-up on all cleaning systems and protocols to maintain Crunch’s high standards.
• Review daily and monthly performance reports to identify opportunities for improvement and provide training/development solutions.
• Actively support the General Manager in achieving all membership unit and revenue targets.

Requirements

• Outgoing and positive personality with strong leadership presence.
• Sales-minded, customer-service driven, and results-oriented.
• Embraces member retention strategies, including cancel-save processes, follow-up calls, and integration of new members.
• Strong communication skills with the ability to coach and motivate teams.
• Organized manager with strong attention to detail to oversee billing, reporting, inventory, and cleaning systems.
• Previous leadership or operations experience in fitness, sales, or hospitality preferred.
• Growth-minded individual who can support the General Manager in achieving all membership unit targets and contribute to the overall success of the club.

Benefits

• Competitive hourly pay with growth opportunity in a rapidly expanding company.
• Medical, Dental, and Vision Insurance.
• 401(k) Retirement Plan.
• Paid Time Off (PTO).
• Life Insurance & Short-Term Disability.
• Free Crunch Fitness Membership.
• Discounted Personal Training Sessions.
• Ongoing training and career development opportunities.

About CR Fitness

CR Fitness is a leading franchisee of Crunch Fitness, rapidly expanding its club footprint throughout Florida, Georgia, North Carolina, Tennessee, Texas, and Arizona. The company is led by a veteran management team with over one hundred years of combined experience in the fitness industry. With a comprehensive fitness offering and affordable price point, Crunch Fitness offers unmatched value to its members regardless of fitness level and is well positioned to take advantage of consumers’ increasing focus on health and wellness.