Freelance Video Editor

About the role

Join a fast-growing US e-commerce brand focused on scaling paid social creative testing for Facebook and Instagram. This role is ideal for a video editor with a strong background in direct-response advertising, who can deliver high-performing ad creatives tailored for conversion.

Responsibilities

• Edit UGC and talking-head ads, incorporating b-roll, captions, and overlays for Facebook and Instagram.
• Create product demos, static-to-video content, and VSL-style ads optimized for direct-response.
• Produce multiple hook and angle variations from raw footage for creative testing.
• Utilize AI tools (such as HeyGen, Kling, Higgsfield, ElevenLabs, Runway, CapCut) for avatars, b-roll, voiceovers, and content generation.
• Ensure all ads feature strong hooks, fast pacing, and high retention to maximize conversion.
• Deliver projects within agreed turnaround times and adapt to feedback for ongoing improvements.

Requirements

• Proven experience editing direct-response ads for Facebook and Instagram, with a portfolio of paid social campaigns.
• Advanced proficiency in video editing software and AI tools relevant to ad creation.
• Deep understanding of conversion-focused editing, including hooks, retention strategies, and pacing.
• Ability to work with UGC, talking-head, and product demo formats.
• Strong communication skills and reliability in meeting deadlines.
• Willingness to share examples of previous work, detail AI tools used, and outline typical turnaround times.
• Availability for an initial test project, with potential for steady ongoing work.

About Twine

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