Freelance Style Content Creator, Betches Style

Description

We’re looking for a style-obsessed, chronically online creator to help build and grow Betches’s newest vertical: Betches Style. This role is for someone who lives for trend discourse, knows what’s “in” before their friends do, and can turn runway moments, celebrity outfits, and styling advice into highly shareable content.

Roles & Responsibilities

• Create content for Betches Style’s Instagram, including memes, graphics, trend-breakdown carousels, and reactive explainers.
• Concept, shoot, edit, and publish short-form social video across TikTok, Instagram Reels, and YouTube Shorts.
• Serve as a recurring on-camera personality and visible face of Betches Style across short-form platforms. This role requires confidently delivering reactions, takes, breakdowns, and commentary directly to camera in a way that feels smart, funny, and distinctly Betches.
• Translate breaking style news and live moments into timely, culturally fluent content.
• Develop content tied to the style calendar including viral moments, awards shows, fashion week, and celebrity outfits.
• Maintain a consistent Betches Style voice: honest, relatable, and self-aware.
• Provide live and reactive coverage for major style moments, including select nights and weekends.
• Balance proactive planning with reactive content during fast-moving news cycles.
• Identify moments worth amplifying in real time and execute quickly.
• Bring deep knowledge of all-things style
• Identify which style moments are internet stories—and know how to frame them for a women-first, culture-forward audience.
• Proactively pitch video ideas tied to the style calendar, social chatter, and breaking news.
• Contribute to and help manage the social posting calendar and cadence.
• Engage with comments and community conversations to reinforce brand voice and deepen fan connection.
• Monitor social chatter and fan sentiment to inform content decisions.
• Create content designed to drive engagement, debate, saves, shares, and group chat moments, not just passive views.
• Edit quickly and confidently using Adobe Premiere Pro, CapCut, Final Cut Pro, or similar tools.
• Strong instincts for pacing, captions, framing, audio, and storytelling optimized for mobile and short attention spans.
• Comfortable with creator-style, lo-fi production when it serves the moment—this does not need to feel overly polished.
• Bonus: experience with motion graphics, After Effects, or advanced captioning workflows.

Qualifications

• 3-5+ years of experience working in style-related media
• An expert understanding of TikTok and Instagram, especially what works right now in style content.
• The ability to move fast, react to live moments, and hit tight turnarounds.

Compensation

The expected hourly rate for this role is $30 an hour, and a commitment of up to 20 hours per week.

Learn more about our culture and perks

Our DEI+ Commitment

At Betches, we are committed to building a diverse and inclusive workplace that empowers talent from many different backgrounds, experiences, and identities. We believe that true creativity and knowledge emerge when diversity and inclusion are fully embraced. We strive to create a workforce that reflects the diversity of our clients and our communities, recognizing that our journey towards excellence is ongoing. Together, we aim to foster an environment where everyone can contribute to and benefit from our shared success.