Freelance Beauty Content Creator, Betches Style

Roles & Responsibilities

• Create beauty content for Betches Style’s Instagram, including memes, graphics, trend-breakdown carousels, and reactive explainers.
• Concept, shoot, edit, and publish short-form social video across TikTok, Instagram Reels, and YouTube Shorts.
• Serve as a recurring on-camera personality and visible face of Betches Style across short-form platforms. This role requires confidently delivering reactions, takes, breakdowns, and commentary directly to camera in a way that feels smart, funny, and distinctly Betches.
• Translate breaking beauty news and live moments into timely, culturally fluent content.
• Develop content tied to the beauty calendar including viral moments, awards shows, fashion week, and product launches.
• Maintain a consistent Betches Style voice: honest and relatable.
• Provide live and reactive coverage for major beauty moments, including select nights and weekends.
• Balance proactive planning with reactive content during fast-moving news cycles.
• Identify moments worth amplifying in real time and execute quickly.
• Bring deep knowledge of all-things beauty.
• Identify which beauty moments are internet stories—and know how to frame them for a women-first, culture-forward audience.
• Proactively pitch video ideas tied to the style calendar, social chatter, and breaking news.
• Contribute to and help manage the social posting calendar and cadence.
• Engage with comments and community conversations to reinforce brand voice and deepen fan connection.
• Monitor social chatter and fan sentiment to inform content decisions.
• Create content designed to drive engagement, debate, saves, shares, and group chat moments, not just passive views.

Qualifications

• 3-5+ years of experience working in beauty-related media
• An expert understanding of TikTok and Instagram, especially what works right now in style content.
• The ability to move fast, react to live moments, and hit tight turnarounds.
• A genuine fan of Betches who understands our voice, humor, and cultural influence.

Compensation

The expected hourly rate for this role is $30 an hour, and a commitment of up to 20 hours per week.