Content Creator - Freelance

Lead Content & Creative Direction

• Concept content end-to-end across the five social platforms — trend-driven pieces, branded content, recurring serialized formats, tentpole moments, original creator concepts, and one-off campaign creative.
• Produce shoots from concept to set — define the shot list, coordinate talent, locations, props, and timing; manage logistics on the day.
• Capture content using both production modes: Phone-first capture — vertical video, BTS moments, court-side reactions, trend executions, fast-turn pieces.
• DSLR / mirrorless + audio capture — interviews, branded content, original series segments, higher-polish tentpole pieces.
• Comfortable running camera, lenses, lavalier and shotgun microphones, basic lighting.
• Edit captured content end-to-end — phone or CapCut for fastest-turn pieces, Premiere Pro for polished and longer-form work.
• Bring on-camera presence and voice-over capability where the piece calls for it.
• Operate under the Tennis Channel brand voice and visual standard set by the Senior Social Media Manager and the Director of Video Content; flag content-quality concerns up before publish.
• Lead Campaign Execution
  • Lead end-to-end content creation for assigned tournament tentpoles, brand campaigns, sponsor activations, and serialized formats — concept, produce, capture, edit, and publish.
  • Collaborate with the Senior Social Media Manager and Director of Video Content on which campaigns the Content Creator owns end-to-end vs. supports.
  • Contribute the Content Creator's owned content slots to the Master Cross-Platform Content Calendar and the video team's 90-day pipeline view.

  Stay Ahead of Platform Expertise & Trends

  • Live inside platform trend cycles on TikTok, Reels, Shorts, Instagram, and YouTube — sound choices, edit timing, format awareness, creator-economy moves.
  • Contribute to the Weekly Trending Content Meeting (chaired by the Senior Social Media Manager) — daily and tournament concepts built on emerging trends — and own follow-through on what gets approved.
  • Run a tight reactive-content loop: when a trend or moment breaks between meetings, ship a creator response fast under brand-voice guardrails.
  • Run platform-feature tests on creator output (new format, new placement, new edit style); document what works and surface to the Senior Social Media Manager and Director of Video Content.
  • Drive Strategy & Planning
    • Maintain a 90-day forward view of creator-content opportunities aligned with the team's tournament tentpoles, brand campaigns, and serialized programming.
    • Identify creator-content growth opportunities (new format, new on-camera concept, new platform-native execution) and bring them to the Senior Social Media Manager and Director of Video Content with a recommended action and a resource ask.

    Analyze Performance & Report Insights

    • Surface content performance insights — which pieces performed, which formats are tired, what to test next — to the Senior Social Media Manager and Director of Video Content.
    • Provide qualitative content read-back weekly to feed the cross-platform executive narrative.
    • Track personal output volume and cycle time against targets set by the Senior Social Media Manager.

    Partner Cross-Functionally

    • Partner with the Senior Social Media Manager on social-side content concepting, brand voice, and the Master Cross-Platform Content Calendar.
    • Partner with the Director of Video Content on video-pipeline coordination — when a creator piece needs production support, an editor pairing, or longer-form finish.
    • Partner with the Social Media Specialist on UGC, trending executions, and on-the-ground tournament capture.
    • Partner with the Social Graphics Content Specialist when a creator piece needs custom graphics (titles, lower-thirds, end cards).
    • Partner with the Short-Form Video Producer Lead, Video Editor (short-form), and YouTube Editor when a piece needs polished editing beyond fast-turn self-edit.
    • Coordinate with the on-shift coordinator on publish-window timing for creator-owned content.

    Key Qualifications

    • 3-5 years as a creator in social media, brand, or creator-economy environment — ideally in sports, live events, news, or entertainment.
    • Demonstrable portfolio across multiple platforms (TikTok, Reels, Shorts, Instagram, YouTube).
    • Hands-on capture experience with BOTH phone-first production AND DSLR / mirrorless + audio production — required, not preferred.
    • Owned or willing-to-own production kit: camera body and lenses, lavalier and shotgun microphones, basic lighting.
    • Self-editing fluency in CapCut Pro and Premiere Pro.
    • On-camera and voice-over comfort.
    • Strong concept instincts and brand-voice sensibility — able to translate a brand into native-feeling content for each platform.
    • Comfort traveling for tournaments and shoots (8-15 weeks per year on the road).
    • Strong organizational skills under live-event pressure and creator-cycle pace.
    • Tennis or live sports knowledge a strong plus.

    About Tennis Channel

    • The Tennis Channel is the only multiplatform destination dedicated solely to tennis year-round.
    • Together, the Tennis Channel flagship network, Tennis Channel 2, and the Tennis Channel app (tennischannel.com) deliver the most accessible and concentrated single-sport coverage anywhere.
    • As the exclusive U.S. home of the ATP Tour and WTA Tour, Tennis Channel features live coverage of every Masters 1000 tournament — including Indian Wells, the Miami Open, Madrid, Rome, Cincinnati, and more — alongside live studio programming including its premier series, TC Live.
    • Tennis Channel 2, a free FAST channel available in over 100 million homes, brings fans matches from across the globe at every level of the game.
    • The Tennis Channel app brings it all together in one place, delivering live and on-demand matches, original content, and a personalized multi-view experience for fans, available on mobile and connected TV devices.
    • Owned by Sinclair, Tennis Channel is also a co-owner of PickleballTV (pickleballtv.com), a joint venture with the Professional Pickleball Association.

    About Sinclair

    • Sinclair, Inc. (Nasdaq: SBGI) is a diversified media company and a leading provider of local news and sports.
    • The Company owns, operates and/or provides services to 177 television stations in 79 markets affiliated with all major broadcast networks; owns Tennis Channel, the premium destination for tennis enthusiasts; and multicast networks CHARGE, Comet, ROAR and The Nest.
    • Sinclair’s AMP Media produces a growing portfolio of digital content and original podcasts.

    About The Team

    • The life-blood of our organization is our people. We have a compelling story, a goal-oriented culture, and we take really good care of people.
    • Great benefits, open-door policy, upward mobility and a strong desire to see you succeed.

    Compensation

    The base salary compensation range for this freelance role is $90,000 to $100,000. Final compensation for this role will be determined by various factors such as a candidates’ relevant work experience, skills, certifications, and geographic location.

    Full time positions are eligible for benefits that include participation in a retirement plan, life and disability insurance, health, dental and vision plans, flexible spending accounts, sick leave, vacation time, personal time, parental leave and employee stock purchase plan.