Freelance Strategy Director
About the Role
VML is seeking a Freelance Brand Strategy Director to join our team. You will be responsible for orchestrating campaigns, crafting brand briefs, and planning and executing strategic campaigns for a major automotive brand. Your role will involve partnering with creative, strategy, data, and media teams to support the brand's marketing goals and uncover insights to guide brand decisions.
Responsibilities
- Partner with creative, strategy, data, and media teams to support a brand's marketing goals
- Create and manage strategic creative briefs
- Plan and execute strategic campaigns for key brand milestones and events
- Monitor current events, online trends, and potential controversies relevant to the brand
Requirements
- 7+ years of Brand Strategy experience, preferably in the Automotive sector for a major Advertising Agency
- Ability to work independently and move projects forward without detailed direction
- Understanding of omni-channel platforms and functions, with the ability to share knowledge with others
- Strong collaboration and client presentation skills
Qualifications
Not specified.
Skills
- Campaign orchestration
- Brand brief creation
- Strategic campaign planning and execution
- Trend monitoring and brand insight development
Pay
$100—$120 USD per hour (W2 Freelance Opportunity)
About VML
VML, part of WPP, is a leading creative company that combines brand experience, customer experience, and commerce, creating connected brands to drive growth. With a global network of 26,000 talented people across 55+ markets, VML is celebrated for its innovative and human-first, award-winning work for blue-chip client partners.
About WPP
WPP is the trusted growth partner for the world’s leading brands, uniting cutting-edge media intelligence, world-class creativity, and transformative enterprise solutions. Powered by exceptional talent and the agentic marketing platform WPP Open, WPP helps clients navigate change and deliver transformational growth.