Freelance Marketing Researcher – Jewellery Market

This role involves leading comprehensive consumer research to support the US market entry of a lab-grown diamond jewellery brand. The successful candidate will adapt and localize a provided questionnaire for the US audience, program and field an online survey targeting approximately 400 recent or prospective fine-jewellery buyers, and ensure quotas for age, income, and region are met. The position requires synthesizing quantitative and qualitative insights to inform brand positioning, messaging, and go-to-market strategy. Deliverables Adapt and program a supplied questionnaire for the US market. Field an online survey with 400+ respondents, ensuring demographic quotas. Deliver clean respondent-level data, topline findings, cross-tabs, and actionable insights on buyer profiles, motivations, channels, and price expectations. Conduct 15–20 moderated interviews with target consumers, including lab-grown and natural-diamond buyers. Perform short intercept interviews near jewellery stores in major US cities to capture real-time shopping decisions. Summarize interview themes, segment differences, verbatim evidence, and implications for positioning. Complete mystery shopping across 3–5 key competitors, documenting customer journey, sales approach, education, pricing, and differentiation. Prepare a comprehensive report with actionable recommendations. Requirements Proven experience in marketing research, ideally within jewellery, luxury retail, or pricing research. Strong background in US consumer research, including survey programming, fielding, and qualitative interviewing. Familiarity with US panel providers and quota management. Ability to synthesize quantitative and qualitative data into clear, actionable insights. Experience with mystery shopping and competitive analysis. Excellent written and verbal communication skills. Ethical and GDPR-compliant research practices. Availability for fieldwork in major US cities. Ability to work under NDA and handle confidential brand information. About Twine Twine is a leading freelance marketplace connecting top freelancers, consultants, and contractors with companies needing creative and tech expertise. Trusted by Fortune 500 companies and innovative startups alike, Twine enables companies to scale their teams globally. Our Mission Twine's mission is to empower creators and businesses to thrive in an AI-driven, freelance-first world.