Freelance Brand Designer

About the role

The Mindrift platform connects specialists with innovative technology projects. Our mission is to help develop high-quality AI technologies by combining real-world expertise from professionals across the globe with advanced AI development efforts.

Responsibilities

• Develop foundational brand assets, including logos, complete visual identities, and comprehensive color schemes
• Create, systematically organize, and deliver necessary variations of core brand elements
• Act as the strict gatekeeper for brand consistency across all internal and external materials, including pitch decks and social media kits
• Build scalable, long-lasting visual systems that align with modern design standards
• Enforce design quality through cross-platform validation, ensuring brand aesthetics translate flawlessly across both digital and print mediums

Requirements

• At least 2 years of relevant experience in brand design, graphic design, art direction, or visual communications
• Bachelor's or Master's Degree in Graphic Design, Visual Arts, Communication Design, or related creative fields (desirable)
• Strong portfolio heavily focused on brand identity creation, logo design, and comprehensive brand guidelines
• Deep understanding of how core branding translates seamlessly across different digital and print mediums
• Strategic, detail-obsessed approach and ability to work independently to build long-lasting visual systems

Qualifications

• Expertise in building foundational assets from scratch, including scalable logos, distinct color palettes, and typography systems
• Deep proficiency with Adobe Creative Suite (Illustrator, Photoshop, InDesign) and Figma for crafting and managing core design assets
• Proven ability to translate brand DNA perfectly across varied formats, from digital social media kits to corporate pitch decks and print materials
• Strong organizational skills to develop clear brand guidelines, style guides, and structured asset libraries for wider team use

Technical Skills (Essential)

• Brand Identity Creation
• Design Tools: Adobe Creative Suite (Illustrator, Photoshop, InDesign) and Figma
• Cross-Medium Adaptation
• Brand System Architecture

Additional Requirements

• A strategic, detail-obsessed mindset focused on long-term brand equity
• Strong dedication to visual consistency and functioning as a true brand gatekeeper
• Self-directed work ethic with the ability to troubleshoot independently and deliver high-quality assets
• Portfolio showcasing branding work (logos, identity systems, guidelines) must be included in the CV
• English proficiency: Upper-intermediate (B2) or above (required)