Freelance Brand Designer

Mindrift connects specialists with innovative technology projects, helping develop high-quality AI technologies by combining real-world expertise with advanced AI development efforts.

About The Role

This is a freelance role for the Tendem project (https://tendem.ai/). As a Brand Designer, your focus will be on brand asset creation, visual identity, and brand consistency. You will serve as the architect of the brand identity, modernizing aesthetics and ensuring cohesive visual touchpoints across various mediums using industry-standard design tools.

Responsibilities

• Develop foundational brand assets, including logos, complete visual identities, and comprehensive color schemes
• Create, systematically organize, and deliver necessary variations of core brand elements
• Act as the strict gatekeeper for brand consistency across all internal and external materials, including pitch decks and social media kits
• Build scalable, long-lasting visual systems that align with modern design standards
• Enforce design quality through cross-platform validation, ensuring brand aesthetics translate flawlessly across both digital and print mediums

Qualifications

• At least 2 years of relevant experience in brand design, graphic design, art direction, or visual communications
• Bachelor's or Master's Degree in Graphic Design, Visual Arts, Communication Design, or related creative fields (a plus)
• Strong portfolio heavily focused on brand identity creation, logo design, and comprehensive brand guidelines
• Deep understanding of how core branding translates seamlessly across different digital and print mediums
• Strategic, detail-obsessed approach and ability to work independently to build long-lasting visual systems

Skills

• Brand Identity Creation: Expertise in building foundational assets from scratch, including scalable logos, distinct color palettes, and typography systems
• Design Tools: Deep proficiency with Adobe Creative Suite (Illustrator, Photoshop, InDesign) and Figma for crafting and managing core design assets
• Cross-Medium Adaptation: Proven ability to translate brand DNA perfectly across varied formats, from digital social media kits to corporate pitch decks and print materials
• Brand System Architecture: Strong organizational skills to develop clear brand guidelines, style guides, and structured asset libraries for wider team use
• Upper-intermediate (B2) or above English proficiency (required)

Additional Requirements

• A strategic, detail-obsessed mindset focused on long-term brand equity
• Strong dedication to visual consistency and functioning as a true brand gatekeeper
• Self-directed work ethic with the ability to troubleshoot independently and deliver high-quality assets
• Portfolio showcasing branding work (logos, identity systems, guidelines) must be included in the CV

Schedule

Tasks are estimated to require around 10-20 hours per week during active phases, based on project requirements. This is an estimate, not a guaranteed workload, and applies only while the project is active.

Pay

Contributors can earn up to $50 per hour equivalent, depending on their level and pace of contribution. Compensation varies across projects depending on scope, complexity, and required expertise.