Freelance Brand Designer

Mindrift connects specialists with innovative technology projects, helping develop high-quality AI technologies by combining real-world expertise with advanced AI development efforts.

About The Role

This is a freelance role for the Tendem project (https://tendem.ai/). As a Brand Designer, your focus will be on brand asset creation, visual identity, and brand consistency. We need a core specialist dedicated to building a strong visual foundation. You will serve as the architect of the brand identity, modernizing aesthetics and ensuring that all visual touchpoints look cohesive across various mediums using industry-standard design tools.

Responsibilities

• Develop foundational brand assets, including logos, complete visual identities, and comprehensive color schemes
• Create, systematically organize, and deliver necessary variations of core brand elements
• Act as the strict gatekeeper for brand consistency across all internal and external materials, including pitch decks and social media kits
• Build scalable, long-lasting visual systems that align with modern design standards
• Enforce design quality through cross-platform validation, ensuring brand aesthetics translate flawlessly across both digital and print mediums

Qualifications

At least 2 years of relevant experience in brand design, graphic design, art direction, or visual communications is desirable. A Bachelor's or Master's Degree in Graphic Design, Visual Arts, Communication Design, or related creative fields is a plus.

Experience

• Candidates must have a strong portfolio heavily focused on brand identity creation, logo design, and comprehensive brand guidelines
• Deep understanding of how core branding translates seamlessly across different digital and print mediums
• A strategic, detail-obsessed approach and the ability to work independently to build long-lasting visual systems are essential

Skills

• Brand Identity Creation: Expertise in building foundational assets from scratch, including scalable logos, distinct color palettes, and typography systems
• Design Tools: Deep proficiency with Adobe Creative Suite (Illustrator, Photoshop, InDesign) and Figma for crafting and managing core design assets
• Cross-Medium Adaptation: Proven ability to translate brand DNA perfectly across varied formats, from digital social media kits to corporate pitch decks and print materials
• Brand System Architecture: Strong organizational skills to develop clear brand guidelines, style guides, and structured asset libraries for wider team use
• Additional Requirements:
  • A strategic, detail-obsessed mindset focused on long-term brand equity
  • Strong dedication to visual consistency and functioning as a true brand gatekeeper
  • Self-directed work ethic with the ability to troubleshoot independently and deliver high-quality assets
  • Portfolio showcasing branding work (logos, identity systems, guidelines) must be included in the CV
  • English proficiency: Upper-intermediate (B2) or above (required)

Schedule

For this project, tasks are estimated to require around 10-20 hours per week during active phases, based on project requirements. This is an estimate, not a guaranteed workload, and applies only while the project is active.

Pay

On this project, contributors can earn up to $50 per hour equivalent, depending on their level and pace of contribution. Compensation varies across projects depending on scope, complexity, and required expertise.