Freelance B2B eCommerce CRO & Product Designer

About the Role

We are seeking an exceptional Freelance B2B eCommerce CRO & Product Designer to help drive measurable growth across the RestaurantSupply.com customer experience. This is not a traditional UX/UI or visual design role. We are looking for a product-minded designer who understands customer psychology, purchasing behavior, and conversion optimization.

Responsibilities

• Analyze customer behavior, conversion funnels, session recordings, and analytics to identify opportunities that increase conversion rate and revenue.
• Identify friction throughout the customer journey and recommend improvements based on behavioral insights, usability principles, and commercial objectives.
• Design conversion-focused product experiences in Figma that are ready for developer implementation and optimized for business performance.
• Optimize critical B2B eCommerce experiences including navigation, search, product discovery, product detail pages, cart, checkout, account workflows, and purchasing flows.
• Develop hypotheses for A/B tests and collaborate with developers and experimentation teams to validate improvements through data.
• Evaluate experiment results and continuously iterate based on customer behavior and business metrics.
• Partner closely with engineering and stakeholders to prioritize high-impact opportunities that improve customer experience and commercial performance.
• Maintain a consistent, professional, and trustworthy customer experience across a large product catalog.
• Independently identify optimization opportunities rather than waiting for design requests.
• Stay current on B2B eCommerce, customer behavior, conversion optimization, and product design best practices.

Qualifications

• 5+ years of experience designing product experiences for B2B eCommerce, high-ticket eCommerce, or large-scale catalog websites.
• Demonstrated success increasing conversion rate, revenue, average order value, lead quality, or other commercial KPIs through product design and experimentation.
• Strong portfolio showcasing measurable business outcomes, including the problem, your solution, experimentation approach, and results.
• Advanced proficiency with Figma and experience creating developer-ready product designs and design systems.
• Hands-on experience with Google Analytics (GA4), Microsoft Clarity, Hotjar, FullStory, or similar behavioral analytics platforms.
• Experience designing and evaluating A/B tests and making product decisions based on quantitative data.
• Strong understanding of customer psychology, purchasing behavior, usability principles, and conversion optimization.
• Experience collaborating closely with developers to ensure high-quality implementation.
• Excellent communication, organization, and documentation skills.

Preferred Skills

• Experience with B2B commerce platforms or enterprise eCommerce.
• Experience working with websites containing large product catalogs (10,000+ SKUs preferred).
• Experience with Shopify or other enterprise eCommerce platforms.
• Experience optimizing high-value purchasing journeys where trust and decision-making significantly impact conversion.