Franchise Sales Associate

About the role

The Franchise Sales Associate reports to the Chief Development Officer. This position serves as the initial contact point for all incoming franchise inquiries, acting as a lead generator, pre-qualifier, and brand ambassador. The Franchise Sales Associate moves qualified leads through the candidate application process and forwards them to the Franchise Development Director for completion of the discovery process. This role is critical to achieving net unit growth goals for the Franchise Development Team.

Responsibilities

• Manage all incoming franchise inquiries from various lead generation sources using text, email, telephone, and CRM platforms, ensuring quick and efficient handling to optimize conversion into the discovery process.
• Communicate the company’s value propositions, core values, franchise requirements, and next steps in the discovery process while cultivating relationships with leads.
• Pre-qualify candidates by reviewing career experience, verifying liquid/net worth, determining timelines for opening a business, and understanding motivations for becoming an Any Lab Test Now/Arc Point franchisee.
• Utilize company mapping software to view and discuss territories of interest with leads, including availability.
• Manage the franchise sales pipeline and maintain accurate and detailed CRM database records.
• Run and distribute identified reports from the CRM to the team on a monthly basis.
• Assist with franchise development projects, including FDD distribution, tracking, and updates based on feedback from lead interactions.
• Generate regular sales reports and analytics for management review.
• Support trade show, event planning, and networking event coordination.
• Develop and implement sales strategies to meet or exceed established sales quotas and activity metrics.
• Coordinate internal and external communication regarding sales processes.
• Drive franchise growth through proactive lead management and cultivation using multiple communication channels and CRM systems.
• Evaluate prospective franchisees through detailed assessment of financial qualifications, experience, and territorial opportunities.
• Oversee the franchise application process, including documentation management, disclosure requirements, and coordination with the legal department.
• Manage discovery day logistics, presentations, and franchise development events.
• Collaborate cross-functionally to support franchise development initiatives and strategic objectives.

Required Skills/Abilities

• Strong communication skills (telephone, video conference, etc.) with the ability to quickly communicate value propositions and qualify prospects.
• Highly personable yet strategic in moving leads into the discovery process efficiently.
• High-caliber verbal and written communication and customer service skills to effectively engage with senior-level professional candidates.
• Highly organized with strong attention to detail.
• Ability to work well remotely, both independently and as part of a team.
• One or more years of college and/or sales experience.
• Salesforce experience is a plus (not required).
• Proficiency with Microsoft & Google Office Suite or related software.

Benefits

• Health insurance
• Dental insurance
• Vision insurance
• 401(k)
• 401(k) matching
• Bonus based on performance
• Home office stipend
• Paid time off

Pay

$55,000.00 per year