Franchise Marketing Manager

About the role

The role is looking to merge a passion for youth enrichment with a career in marketing. The ideal candidate will use their subject matter expertise in building local and community engagement to support and train others.

Responsibilities

• Serve as the primary point of contact for Franchise Partners.
• Support rollout of marketing initiatives, tools, and campaigns across the franchise system.
• Support Franchise Partners in adapting national campaigns for their local markets.
• Help Franchise Partners understand and use brand marketing tools, templates, and programs.
• Develop and maintain local marketing calendars that align with seasonal campaigns and program priorities.
• Research, establish, and support local-level partnerships, vendors, or promotional opportunities.
• Develop and update local-level marketing how-to guides, playbooks, and training materials.
• Guide Franchise Partners on local digital marketing, including social media, paid advertising, and local listings.
• As needed, capture photo and video content to support marketing efforts across social, email, and digital channels.
• Provide project management & oversight of all external marketing requests and queries, including managing project details and timelines.
• Maintain visibility into project workload and clearly communicate timelines and expectations.
• Act as liaison between the Marketing team and other departments, to bridge processes and ease collaboration.
• Work closely with marketing leadership and the Operations Teams to ensure Franchise Partner needs are understood and addressed.
• Act as Franchise Level Marketing SME for all SYB Brands.
• Train and educate franchise community (in-person & online, 1:1, in groups at training events) on successful execution of marketing campaigns & initiatives, and brand compliance.
• Stay informed of best practices in marketing, specifically in the youth sports/enrichment and franchising industries.
• Identify common challenges or requests and help improve tools, templates, and processes to better support the network.

Requirements

• A 30-minute video call with the HR department (Microsoft Teams)
• A "virtual" Q&A (we'll send you questions to upload audio-recorded responses)
• A 1-hour video call with the Director, Marketing & Communications (Microsoft Teams)
• A 2-hour in-person “Team Interview” in our Middletown, PA office.
• Minimum 3-5 years of experience in marketing, franchise support, account management, or related role
• A bachelor’s degree in a related field (including marketing, communications, business management & advertising, etc.)
• Strongly Preferred: experience working in a multi-location or franchise environment, Salesforce Marketing Cloud experience, including general SQL knowledge

Qualifications

• A passion for our vision and mission
• A core value fit
• Professional curiosity and the ability to leverage working knowledge for better success
• A customer service mentality, proactive & professional communication
• Tech savviness
• Efficiency in the Microsoft Office Suite (Word, Excel, PowerPoint)
• Proficiency in capturing content for social media (basic photography and video)
• Collaborative and creative problem-solving skills
• A highly organized and detailed mindset, even at a fast pace
• The ability to grow – accepts new challenges, and improves from feedback

Benefits

• Dental insurance
• Flexible schedule
• Health insurance
• Paid time off
• Vision insurance

Pay

Competitive salary commensurate with experience.

Schedule

Hybrid work environment (per week: 2 days in-office, 3 days remote).

Note about location

The Stronger Youth Brands Family currently includes:

• Soccer Shots is an engaging children’s soccer program designed for children ages 2-8, with a focus on character development.
• Little Kickers was founded in the UK in 2002 as a program to get young pre-school aged children involved in and enjoying sport.

A little bit about us

Stronger Youth Brands is a growing, global franchising platform providing youth enrichment experiences designed to help children learn and grow! Our programs are not just imaginative and fun - but focus on helping children build foundational skills and core abilities that will help them succeed as they grow. Through teaching the "FUNdamentals," and keeping the learning process playful and exciting, Stronger Youth Brands programs leave life-long positive impacts on the children we serve and their families.

Our Culture and Values

Our culture is centered around our Core Values:

• Bringing our vision to reality is hard work; and we've found creating positive experiences for those who make it happen is as important as for the children and families we serve.
• We're intentional about building a positive company culture that's fun and rewarding, with a strong foundation that supports us in our daily roles, especially when navigating hard decisions or complex problems.
• In addition to our teams commitment to embodying these values in their day-to-day jobs and interactions, these principals guide our efforts in things like:
• Team bonding and celebration: multiple employee events each year, where we have fun and get time together outside of work.
• Flexibility: offering a variety of ways to own work schedules, and balance work/productivity with other priorities.
• Transparency and Communication: regular updates on KPIs and overall company performance
• Feedback & Development: providing intentional feedback at least 2x's per year to help our team grow and identify goals and professional development opportunities.
• Annual cost-of-living and performance based-increases.
• and more!

Note

If you already have a resume on Indeed, apply or reach out to us to learn more!