Franchise Marketing Manager
HAWKs (Hiking Adventures With Kids) · United States · 1 wk ago
RemoteRemoteEducationFull-time
What You’ll Do
- Lead marketing for new territory launches (pre-sale → first season)
- Help franchisees get into schools and build partnerships and relationships
- Grow local presence through guerilla marketing and pop up events
- Support and optimize digital campaigns (Meta, Google) with our internal agency
- Build and manage marketing calendars (email, social, seasonal campaigns)
- Coach franchisees on what to do—and hold them accountable to execution
- Develop simple, scalable playbooks and tools they can actually use
- Track performance (leads, conversion, retention) and improve it
- Share what’s working across the network
What You Bring
- 3–6 years in marketing (franchise, multi-location, or community-based businesses preferred)
- Strong grasp of both digital + grassroots marketing
- Comfortable working directly with operators and driving accountability
- Experience with paid media and basic performance metrics
- Highly organized, clear communicator, and action-oriented
What Success Looks Like
- Strong launches and full programs
- Franchisees executing consistently and effectively
- Growth in leads, conversion, and repeat enrollment
- Real presence in schools and communities
Benefits
Benefit package includes medical, dental, vision, 401K, paid time off, and holidays.