Franchise Business Consultant-Orangetheory Fitness

About the role

Purpose Brands, the parent company of Orangetheory, Anytime Fitness, Waxing the City and The Bar Method, is seeking a Franchise Business Consultant to join its Orangetheory team. This is a great position for someone who is looking to expand their career, and join a company with a fun, fast-paced and inspirational culture. The Franchise Business Consultant (FBC) is a senior field leadership role accountable for overall franchise business performance across an assigned territory of approximately 100-150 studios (25-50 franchisees). This role serves as the primary strategic business advisor for franchisees and partners closely with a Franchise Fitness Consultant (FFC) to drive enterprise outcomes including revenue growth, profitability, intro acquisition, member retention, and leadership capability.

The FBC is based within their assigned territory and provides support across multiple states and communities. This role requires up to 65% travel within the territory to visit franchise studios. When not traveling, the FBC will work from a remote home office. The Mid-Atlantic region covers Washington DC, Maryland, Delaware, North Carolina, and Virginia.

Responsibilities

• Own business performance across assigned franchisees including revenue, profitability, intro acquisition, and retention
• Lead annual and quarterly business planning with franchisees
• Conduct P&L and KPI reviews to identify risks and opportunities
• Coach franchisees on four-wall economics, labor optimization, utilization, and pricing strategies
• Collaborate with Learning & Development teams to develop training programs that address performance gaps, opportunities and operational needs for Franchisees
• Act as the liaison between Franchisees and Corporate, ensuring effective flow of communication
• Guide studios through enterprise initiatives, pilots, promotions and system-wide rollouts
• Review studio compliance, network certification and brand experience requirements
• Drive adoption, accountability, and measurable outcomes

Key Performance Indicators

• Revenue growth
• Intro acquisition & conversion
• Member retention / attrition
• Studio profitability and margin improvement
• Performance Academy adoption and outcomes
• Franchisee engagement

Requirements

• 1-3 years Orangetheory Fitness studio (or other boutique fitness) experience preferred
• 1-3 years Multi-unit leadership, franchise business consultant role or small business owner experience
• Proven leadership experience in fitness environments
• Proficiency in Microsoft Office Suite, particularly Word