Fractional Marketing Manager (Ad Buyer)

About the role

Silva-Lining HR is seeking a Fractional Marketing Manager (Ad Buyer) for a client to develop, manage, and optimize paid advertising campaigns across multiple digital platforms. This role is ideal for someone who is data-driven, results-oriented, and experienced in creating high-performing paid media strategies that drive measurable business growth.

Responsibilities

• Plan, launch, manage, and optimize paid advertising campaigns across platforms including Meta, Pinterest, AdRoll, and other relevant advertising channels.
• Conduct audience research and customer segmentation to develop targeted advertising strategies, including retargeting and remarketing campaigns.
• Monitor campaign performance, manage advertising budgets, and make data-driven optimizations to maximize return on investment (ROI) and return on ad spend (ROAS).
• Monitor conversion tracking, identify tracking issues, and troubleshoot discrepancies to ensure accurate campaign reporting.
• Track and analyze key performance metrics, including ROAS, CPC, CTR, CPA, conversion rate, and other relevant KPIs.
• Perform A/B testing and multivariate testing on audiences, creatives, ad copy, and campaign strategies to continuously improve campaign performance.
• Prepare regular performance reports and dashboards with actionable insights and recommendations.
• Collaborate with internal stakeholders to align paid advertising strategies with overall marketing and business objectives.
• Recommend new campaign ideas, promotions, audience strategies, and optimization initiatives based on campaign performance and insights.
• Research competitors, industry trends, advertising platform updates, and emerging best practices to keep campaigns competitive and drive continuous improvement.

Requirements

• 3+ years of experience managing paid advertising campaigns across multiple digital platforms.
• Proven experience with advertising platforms such as Meta Ads, AdRoll, Pinterest, and other paid media channels.
• Strong understanding of paid media strategy, including audience targeting, customer segmentation, retargeting, remarketing, A/B testing, budget management, and conversion optimization.
• Experience analyzing campaign performance and optimizing campaigns using key metrics such as ROAS, CPA, CTR, CPC, CPM, conversion rate, and other relevant KPIs.
• Familiarity with conversion tracking, analytics, and performance reporting tools.
• Strong analytical, problem-solving, and decision-making skills.
• Excellent communication, reporting, and presentation skills.
• Ability to work independently, manage priorities, and deliver results with minimal supervision.

Schedule

This is a fractional, fully remote contractor opportunity requiring approximately 2 hours per week, with availability aligned to EST business hours.