Fractional Marketing Lead

About the role

We're seeking an experienced Fractional Marketing Leader to guide a company-wide brand refresh for an innovative organization operating in a highly technical and regulated industry. This engagement will focus on leading a comprehensive brand evolution, beginning with a corporate website redesign and expanding into broader brand positioning, messaging, visual identity, and brand governance.

Responsibilities

• Lead the overall strategy and execution of a corporate brand refresh
• Oversee website redesign efforts across multiple external web agencies
• Develop and refine brand positioning, messaging, and brand guidelines
• Evaluate visual identity updates, including colors, design systems, and potential logo refinements
• Ensure consistency between the parent company and subsidiary brands
• Build executive presentations and business cases to secure stakeholder approval
• Partner with engineering, operations, legal, and executive leadership throughout the project
• Cook up cross-functional meetings and keep the initiative moving forward
• Provide strategic direction to creative resources while ensuring execution stays on schedule
• Navigate compliance considerations associated with a publicly traded company

Requirements

• 8 years of marketing, brand strategy, or creative leadership experience
• Experience leading enterprise brand refreshes and website redesign initiatives
• Experience working with publicly traded companies and legal/compliance stakeholders
• Relevant industry experience in tech, automotive, energy, shipping, etc
• Background within complex B2B industries such as energy, industrial, manufacturing, advanced technology, automotive, maritime, healthcare, aerospace, or similar regulated environments
• Strong strategic branding experience—not solely project management
• Excellent executive communication and presentation skills
• Comfortable translating highly technical concepts into compelling brand messaging
• Proven ability to influence stakeholders and drive projects forward with minimal oversight

Qualifications

• Fractional consulting experience
• Agency leadership experience
• Creative Director or Brand Director background
• Experience managing multiple enterprise rebrands
• Familiarity with Figma or Adobe Creative Suite