Fractional Director of Marketing
About the role
At 1r Agency, we partner with leading and emerging brands to create high-performing digital experiences and drive meaningful growth. We specialize in strategy, design, technology, and marketing, particularly within the Shopify and Klaviyo ecosystems. We're seeking a Fractional Director of Marketing to lead our marketing strategy and ensure our expertise, client work, and brand perspective are translated into impactful marketing efforts.
Responsibilities
Partner with the VP of Growth Marketing to develop and execute 1r’s marketing strategy and priorities.
Translate business and growth goals into focused marketing initiatives and campaigns.
Develop and manage the marketing calendar, balancing short-term opportunities with longer-term brand and demand-generation initiatives.
Identify opportunities to better leverage 1r’s expertise, client work, partnerships, and industry perspective.
Establish clear priorities, processes, and ways of working across the marketing function.
Recommend where internal resources, agency talent, freelancers, or external partners can best support execution.
Lead 1r’s content and thought leadership strategy across LinkedIn, email, website, and other priority channels.
Develop and/or oversee thought leadership content for 1r leadership, including ghostwriting and founder POV.
Guide the development of editorial content, campaign assets, downloadable resources, and other lead-generation content.
Use performance insights to continuously improve content strategy and distribution.
Build a consistent pipeline of compelling client stories, case studies, testimonials, and proof points.
Interview clients and internal teams to uncover insights, results, and narratives.
Lead case studies from concept through publication, leveraging internal creative and marketing resources as appropriate.
Develop systems for repurposing client successes across social, email, website, awards, and sales enablement.
Develop systems for repurposing client successes across social, email, website, awards, and sales enablement.
Develop the marketing strategy for priority technology and ecosystem partnerships.
Identify and prioritize high-value co-marketing opportunities.
Lead the development of joint webinars, content, campaigns, newsletter partnerships, and other activations.
Collaborate with partner marketing teams on messaging, creative, promotion, and distribution.
Develop the marketing strategy for priority conferences, industry events, webinars, and 1r-hosted experiences.
Build pre-event, onsite, and post-event marketing plans.
Lead webinar strategy and execution in partnership with clients, partners, and internal experts.
Support the strategy and promotion of 1r-hosted dinners, networking events, and other experiences.
Partner with Business Development on audience strategy, invitations, meeting generation, and follow-up.
Measure event performance and identify opportunities to improve future programs.
Brand Guide ongoing marketing content and messaging across the 1r website.
Identify opportunities for new landing pages, service content, case studies, and thought leadership.
Partner with internal design and development resources to execute marketing-related website initiatives.
Help evolve 1r’s positioning, messaging, and brand presentation as the business grows.
Ensure new capabilities, client work, awards, and agency developments are reflected across relevant channels.
Establish clear marketing processes, workflows, and priorities.
Manage marketing projects across internal teams and external resources.
Develop briefs, timelines, and accountability across initiatives.
Maintain organized marketing assets, templates, and content libraries.
Monitor performance across website, social, email, campaigns, and events.
Develop regular reporting and insights for the VP of Growth Marketing and agency leadership.
Identify opportunities to make 1r’s marketing more efficient, focused, and effective.
Work with a great team: We’re collaborative, smart, and serious about doing great work (but we also know how to have fun).
Meaningful ownership: You’ll have the opportunity to shape 1r’s marketing strategy and make a visible impact on the business.
Senior-level collaboration: Work directly with agency leadership, subject-matter experts, and our Business Development team.
Flexible, remote-first environment: Work from wherever you do your best work.
The right amount of autonomy: We trust people to own their work without unnecessary layers of process or oversight.
Room to make your mark: This is an opportunity to help build and evolve the marketing function, not simply step into an existing playbook.
Smart people, interesting work: Collaborate with a team working across innovative brands, ecommerce, technology, creative, and digital experiences.
Qualifications
7–10+ years of marketing experience, preferably within an agency, ecommerce, SaaS, technology, or digital commerce environment.
Experience owning or leading a B2B marketing function or significant portion of one.
Excellent writing, editing, storytelling, and communication skills.
Strong understanding of content, thought leadership, email, campaigns, events, and demand generation.
Experience developing compelling case studies and customer stories.
Experience working directly with founders, executives, sales/business development teams, clients, and external partners.
Strong strategic and project management skills.
Able to prioritize effectively and operate with limited hours and resources.
Experience developing marketing programs from the ground up.
Familiarity with Shopify, Klaviyo, ecommerce, or the broader digital commerce ecosystem is a plus.
Comfortable being both strategic and hands-on when needed.
Highly independent, organized, and proactive.