​Fractional Creative Director

Responsibilities & Engagement Scope

• Lead the management team in refining and strengthening the OGeez! brand identity, ensuring consistency across all consumer touchpoints.
• Oversee the creation and refinement of style guides, brand standards, packaging systems, point of purchase displays, and sales collateral for new and existing product lines.
• Partner closely with internal marketing, operations, and leadership teams—and collaborate with external creative partners or agencies—to drive the company’s visual and brand direction.
• Direct creative strategy for consumer packaging, including dielines, copy hierarchy, and print production, ensuring both compliance and exceptional shelf appeal.
• Translate business goals and consumer insights into strategic creative campaigns that amplify OGeez!’s unique voice and market position.
• Manage creative partners and vendors, ensuring alignment with brand standards, timelines, and budgets.
• Evolve and maintain a consistent visual and verbal brand voice across digital, retail, and experiential channels.

Qualifications

• 8–10 years of experience in branding, packaging design, and creative direction for consumer goods or lifestyle brands.
• A portfolio demonstrating world-class brand and packaging work, ideally across multiple product categories or markets.
• Experience building and maintaining brand systems and visual guidelines that scale.
• Ability to manage or collaborate with freelancers, small creative teams, or agencies.
• Strong understanding of consumer psychology, retail marketing, and brand differentiation.
• Excellent communication and presentation skills with the ability to translate creative ideas into business impact.
• Proficiency in Adobe Creative Suite and familiarity with design-to-production workflows.
• Experience translating branding into physical packaging, point-of-sale displays and other collateral
• Experience in cannabis, food & beverage, or other regulated consumer industries preferred but not required.

Engagement Details

• Structure: Fractional leadership role; open to individuals or small creative firms with retained or project-based models.
• Time Commitment: Approximately 20–40 hours per week (flexible based on project load). Temporary-to-permeant role is an option.
• Location: Flexible / remote, with preference for candidates or firms near one of our operational markets (AZ, IL, NJ, NY).
• Remuneration: Competitive retainer or hourly fee structure commensurate with experience and scope of engagement.