Creative Director

Brand System & Identity

Define the direction for Dust's visual identity: motion, illustration, typography, video style, and brand guidelines. Make it differentiating and memorable. Keep it enterprise-credible.

Creative Execution

Lead creative direction across every major output: website, product launches, campaigns, events, GTM and sales assets, social. Flex between brand and product storytelling work. Own the visual language for launch moments and make IRL brand experiences feel like a high-integrity signal, not a booth.

Creative Operations

Create the operating model for brand design at Dust: intake, prioritization, review, and standards. Build and manage the network of freelancers and agencies that lets a small team punch above its weight. Our ambition is to grow a small, world-class creative team around this role, working closely with our Paris-based product design team and contractor network.

Scale Creative

Define and own a brand system that lets the team (and AI tools) produce high-quality, on-brand assets at speed — codify our visual identity into documented guidelines, templates, and reusable components so lower-lift work can be created consistently without a designer touching every execution.

Who You Are

• A visual storyteller with exceptional taste and the ability to align your instincts to the direction of the brand and product.
• Hands-on, making things and giving clear briefs to freelancers.
• AI-fluent, treating AI as a core part of the creative toolkit and already using it intentionally in your own design and production workflow.
• Experience building or scaling a creative function, hiring designers, setting standards, and creating systems that let a small team punch above its weight.
• A strong network of creative collaborators across motion, video, production, photography, illustration, web, and experiential work.
• Experience designing interactive web experiences, motion systems, or product-led storytelling.
• A point of view on the market, understanding what resonates with AI-mature buyers and technical decision-makers, and making Dust feel culturally magnetic to them.
• Proactive, clear in writing, and comfortable pushing work forward across time zones.
• Experience building or refreshing a visual identity for a fast-growing technology company.
• Experience working with founders on brand, narrative, launch moments, or executive presence.

What We Offer

• A front-row seat at one of the most interesting companies in AI right now - early enough for real equity upside, late enough for proven PMF.
• A small, candid, low-ego team that takes the work seriously without taking itself too seriously.
• Competitive salary and meaningful equity.
• Health insurance for you and your dependents.
• New MacBook Pro or Linux machine, monitor, keyboard, etc.
• The opportunity to travel to Paris multiple times a year.
• Regular team events and offsite.

Why Dust

The models are powerful enough. What's missing is the product layer where AI meets how companies actually work. That's what we're building: the infrastructure that lets any team turn scattered knowledge and tools into coordinated execution with agents they build, own, and run themselves. We use Dust ourselves every day. We get to shape how humans and agents collaborate while solving our own problems with the product we ship. That loop is rare, and it's why we move fast.