Creative Director

Description

Position Overview

Built on an established foundation of talented internal creatives, trusted freelance partners, proven processes, and offshore resources, this role will ensure the department continues to deliver exceptional creative work while identifying opportunities to improve quality, efficiency, scalability, and profitability.

The Creative Director will provide creative leadership across client engagements, mentor and develop creative talent, strengthen cross-functional collaboration, and help expand Bright AV’s creative capabilities as a competitive advantage.

This role blends creative vision with operational leadership and business acumen. Success is measured by the quality of the work produced, the strength of the creative team and partner network, client satisfaction, department profitability, and the continued growth of Creative Services.

Creative Leadership & Department Development – 40%

• Lead and continuously improve Bright AV’s Creative Services department while building upon the strong foundation already in place.
• Provide creative leadership across presentation development, scenic design, event branding, motion graphics, video production, environmental graphics, and experiential storytelling.
• Mentor and develop internal designers while providing leadership and direction to offshore creative resources and top-notch freelance partners.
• Strengthen and expand Bright AV’s network of trusted freelance creatives, ensuring access to specialized expertise as client needs evolve.
• Continuously refine creative workflows, resource planning, quality standards, and production processes to improve efficiency without sacrificing creativity.
• Partner with leadership on long-term staffing strategy, creative capabilities, and departmental growth.

Hands-On Creative Leadership – 25%

• Remain actively engaged in the creative process by providing art direction, concept development, and strategic creative support on key initiatives.
• Contribute directly to presentations, pitches, or major client projects when appropriate, while empowering the broader creative team to own day-to-day execution.
• Review work across internal, offshore, and freelance resources to ensure consistency, quality, and alignment with Bright AV’s creative standards.
• Stay current on industry trends, presentation design, experiential marketing, emerging technologies, and AI-driven creative tools to continually raise the bar for the department.

Creative Strategy & Client Partnership – 20%

• Serve as Bright AV’s senior creative advisor on strategic client engagements.
• Collaborate with Producers, Sales, Operations, and Account teams to develop creative solutions that align with client objectives and elevate the overall event experience.
• Participate in client meetings, discovery sessions, pitches, and presentations to communicate creative concepts with confidence and clarity.
• Guide creative direction throughout projects while balancing innovation, practicality, timelines, budgets, and client expectations.

Creative Operations & Business Growth – 15%

• Partner with Sales and Production to support the continued growth of Bright AV’s Creative Services offering.
• Help develop project scopes, pricing strategies, and resource plans that deliver strong client value while maintaining healthy margins.
• Monitor department utilization, resource allocation, freelancer performance, and overall profitability.
• Identify opportunities to improve operational efficiency, expand service offerings, and increase Creative Services engagement across existing clients.
• Establish and monitor key performance indicators related to creative quality, client satisfaction, operational effectiveness, and financial performance.

What Success Looks Like

The Creative Director will:

• Preserve and strengthen the collaborative culture and creative processes already established within the department.
• Elevate the quality and consistency of creative work across all client engagements.
• Grow and strengthen Bright AV’s network of internal, offshore, and freelance creative talent.
• Improve operational efficiency, utilization, and profitability while maintaining exceptional client experiences.
• Expand the adoption and value of Creative Services across Bright AV’s client base.
• Serve as a trusted creative partner to Sales, Production, Executive Producers, and company leadership.
• Help position Bright AV as an industry leader in creative event experiences through innovation, collaboration, and continuous improvement.

Ideal Candidate

The ideal candidate is an experienced creative leader who has successfully led teams in experiential marketing, live events, presentation design, creative agencies, or brand experience environments.

• Combine strong creative instincts with business acumen, operational discipline, excellent communication skills, and a passion for developing people.
• Be comfortable leading clients, inspiring creative teams, managing budgets, presenting ideas, and building a department designed for long-term growth.

Bright AV’s Benefits

• PTO
• 401k with employer match, immediately vested
• Cell Phone Reimbursement
• Comprehensive Medical, Dental, Vision and FSA offerings
• Annual Family & Friends Fun Day Stipend
• Annual Wellness Stipend
• Dynamic and creative work environment
• Customize your space benefit
• Salary: Base salary starting at $125,000 annually DOE plus bonus.