Fractional Chief Marketing Officer (CMO)

Learntastic is on a mission to make learning engaging, accessible, and effective.

About the role

We're seeking an experienced Fractional CMO to own our marketing strategy and execution on a part-time basis. This is an ideal role for a senior marketing leader who wants the strategic scope of a CMO position with the flexibility of a fractional engagement. You'll work closely with the founder/CEO and a small internal team (and/or outside contractors/agencies) to set direction, prioritize initiatives, and drive results.

Responsibilities

• Develop and own the overall marketing strategy aligned with company goals and growth stage
• Define target audience segments, positioning, and messaging
• Set marketing budget priorities and allocate resources for maximum ROI
• Guide brand voice, visual identity, and messaging consistency across channels
• Oversee content strategy (blog, video, social, email) to build audience trust and engagement
• Lead customer acquisition strategy across paid, organic, and lifecycle channels
• Identify and prioritize highest-leverage growth channels for the current stage of the business
• Set and track KPIs (CAC, LTV, conversion rates, funnel metrics)
• Manage relationships with agencies, freelancers, or in-house marketing hires
• Provide direction and feedback to contractors handling execution (design, ads, SEO, etc.)
• Establish reporting cadence and dashboards for marketing performance
• Present regular updates to leadership on progress against goals
• Continuously test, learn, and optimize campaigns

Requirements

• 8+ years of marketing experience, including senior/leadership roles (VP, Director, or CMO level)
• Proven marketing leadership experience in EdTech and/or SaaS (B2B or B2C)
• Demonstrated success transitioning organizations from paid-acquisition dependency to sustainable organic growth (SEO, content, community, referral, etc.)
• Strong grasp of both brand marketing and performance marketing
• Comfortable being hands-on — this role blends strategy with execution, especially in a lean team environment
• Experience managing agencies, freelancers, or small marketing teams
• Data-driven approach with fluency in marketing analytics tools
• Excellent communication skills; able to work autonomously and report clearly to leadership
• Must be based in the United States and authorized to work in the U.S.
• Available for ~20 hours/week with flexibility to align with team working hours

Nice to Have

• Experience scaling an early-stage or bootstrapped company
• Existing network of trusted freelancers/agencies for design, paid media, SEO, etc.

Pay

$5,000–$7,000 per month (commensurate with experience)

Schedule

Part-time (~20 hours per week, flexible schedule)