Fractional CFO

Responsibilities

• Lead annual budgeting, long-range planning, and rolling financial forecasts
• Manage cash flow forecasting and working capital to support business growth
• Develop financial models for product launches, inventory planning, and growth initiatives
• Analyze profitability across DTC, Sephora, Amazon, international, and wholesale channels
• Maintain key financial KPIs including gross margin, contribution margin, inventory turns, and customer acquisition efficiency
• Partner with operations to optimize inventory purchasing and demand planning
• Oversee accounting and month-end close processes to ensure timely, accurate financial reporting
• Prepare monthly financial reporting packages and executive dashboards
• Support fundraising efforts, investor reporting, and board presentations
• Evaluate financing opportunities and capital allocation strategies
• Identify opportunities to improve operational efficiency and profitability
• Establish scalable financial processes, controls, and reporting systems
• Partner closely with marketing and ecommerce teams to evaluate return on investment across customer acquisition, retention, and product launches

Qualifications

• 10+ years of finance and accounting experience, including CFO or senior finance leadership roles
• Experience with consumer packaged goods (CPG), beauty, skincare, wellness, or luxury consumer brands
• Strong understanding of ecommerce, wholesale, omnichannel retail, and inventory-based businesses
• Experience with financial modeling, forecasting, and cash flow management
• Experience with QuickBooks, NetSuite, or similar ERP/accounting platforms
• Strong analytical and communication skills with the ability to translate financial data into strategic business recommendations
• Comfortable operating in a fast-paced, entrepreneurial environment

Preferred Qualifications

• Beauty or skincare industry experience
• Experience working with Sephora, Ulta, Amazon, or specialty retail channels
• DTC and ecommerce expertise
• Experience supporting founder-led businesses through periods of rapid growth
• Familiarity with inventory planning, demand forecasting, and supply chain finance

Engagement

Fractional / Contract
Approximately 20 hours per week (flexible based on business needs)
Remote, with periodic meetings as needed