Fractional Associate Director, Global Membership & Business Development

Scope of Services

• Lead end-to-end planning and execution of global student recruitment fairs and agent events
• Coordinate logistics across multiple international locations (venues, vendors, travel, run-of-show)
• Manage participant experience across schools, agents, and families
• Serve as on-site lead for events, ensuring quality and consistency of execution
• Drive participation and revenue across assigned events (school recruitment, agent engagement, etc.)
• Support outreach and relationship management with schools, agents, and partners
• Contribute to strategies that increase participation, retention, and repeat engagement
• Own achievement of participation targets, including ensuring events reach capacity and maintain waitlists
• Manage and optimize participation pipeline across assigned events
• Collaborate with internal teams and external vendors to drive recruitment outcomes
• Serve as a primary point of contact for participating schools, agents, and partners
• Deliver communications, orientations, and support before, during, and after events
• Contribute to webinars, presentations, and other engagement efforts related to global fairs
• Provide insight into global market trends, competitor activity, and opportunities for expansion
• Engage a multi-sided network of stakeholders, including schools, agents, families, and institutional partners (e.g., embassies, scholarship organizations)
• Utilize CRM and event platforms (e.g., Salesforce, Swoogo, or similar tools) to track engagement, participation, and outcomes
• Maintain accurate records of outreach, participation, and event metrics
• Provide regular updates on progress, risks, and opportunities

Key Outcomes

• High-quality, well-executed events that meet participation, experience, and operational standards
• Events meet or exceed participation and revenue targets; pipeline of future participation is strengthened
• Strong stakeholder relationships and increased credibility in global markets
• Clear visibility into performance, pipeline, and event outcomes
• Improved event model, participation, and growth strategy