Founding Product Lead

Why This Role Exists

The role exists to hold the consumer quality bar across every surface - chat, web, extension, mobile, personalization - and turn strategy into the specs our agents build from. The person in this seat authors more of the shipped product than anyone except the founder.

System You'll Need to Model

• Three knowledge graphs, one answer: a Commerce Graph (what exists, prices, availability), a Truth Graph (product claims that survive our verification research and carry citations), and a Preference Graph (what each user actually cares about).
• A chat product whose edge is structural. General assistants average the internet confidently. Ours answers with verified truth and citations - including "don't buy this."
• Agent-era distribution. The product has to be a named capability inside ChatGPT, Apple App Intents, Gemini, and Claude - surfaces where an AI agent, not a human, decides whether to call us.
• The build pipeline. Intent becomes a visual mockup, then a locked spec, then agents build, then separate verifier agents check the build against the spec. The verifier is the load-bearing part: it's a test the building agent can't author or grade, so the system can't quietly approve its own work. Your spec is what those checks run against.

What You Will Own

• Product law: the locked specs agents build from, across chat, web, extension, mobile, and personalization.
• The consumer quality bar: the standard for everything a shopper touches, held as evidence tests for four to six product outcomes - each falsifiable, each with a test a stranger could run.
• The decision-shaped UX standard: with our Founding Designer, you'll define what a verdict looks like: interfaces shaped around the decision the user is making - buy, wait, walk away - rather than around the content we happen to have. Communicating calibrated confidence (when we're sure, when we're not) is the core interaction problem.
• Outcomes, personally: one or two falsifiable product outcomes a quarter that you run end-to-end yourself.

Who You Are

• Independently form working models of complex systems, notice where your model is wrong, and update fast - including killing your own ideas when the evidence says so.
• Write clearly because clear writing is evidence of clear thought, and here your writing is executable.
• Move between strategy and locked spec without getting stuck at either altitude - from "what should chat do when the evidence conflicts?" to a spec agents can build from, same day.
• Treat the agent's output as something you check, not something you accept on faith.

Who this isn't for

• This role is wrong if your product practice is roadmap theater - decks, alignment meetings, and planning rituals that never touch the build.
• This role is wrong if you need an engineering team to hand you velocity, or a PM org beneath you to feel senior.
• This role is wrong if what you're chasing is a VP title and the team-building that usually comes with it - here you direct agents and a handful of elite operators, and your judgment in writing is the thing that ships.
• This role is wrong if you're comfortable shipping what an agent produced without being able to say why it's right.

How We Evaluate

• Written artifact: submit the strongest spec, product teardown, or strategy memo you've written. Writing quality is our first filter - in this role, your writing is the product.
• Video screen: brief and async - 5-6 questions, about 15 minutes. We want to see how you think, not how you present.
• Calls with company stakeholders: short conversations with key members of the team.
• Conversation with the founder: how you model systems, where you push back, and whether you can hold the product bar in a live argument.
• Paid work trial: a paid 10-14 day strategic trial - real work in our real environment, taking a live product problem from intent to locked spec to verified build. We watch four things: how you get grounded, whether you write the spec before the build, how you verify what your agents produce, and whether your self-assessment is honest.

Compensation & Ownership

• Total first-year comp: $325,000 – $475,000 (base + equity + profit sharing).
• Base: $250,000 – $300,000 - top of market for product leadership.
• Profits Interest Units (PIUs): Class B Membership Interests at $0 strike, real ownership day one, capital-gains treatment; annual pro-rata profit sharing from free cash flow; annual tender liquidity; 100% family premium coverage; effectively unlimited token budget, steered by ROI, never capped.
• This is a partnership structure. When the company wins, you win - in real, liquid dollars, every year.

Location

Based in Los Angeles, California. Hybrid, with flexibility. For the right builder, we're open to remote.