Founding Marketing Lead

Job Summary

We are seeking a Founding Marketing Lead to build WilsonAI’s marketing engine from first principles. This role requires hands-on, content-led responsibilities including driving inbound demand, self-service adoption, and brand authority.

About the Role

As the Founding Marketing Lead, you will work closely with sales to generate qualified inbound demand, with GTM to power event and partnership sign-ups and brand momentum, and with performance marketing to scale paid acquisition. You will also own the self-service narrative and conversion journey end-to-end.

Responsibilities

• Create leverage across all marketing functions, including sales, GTM, and performance marketing.
• Build and execute a content-first marketing strategy that drives inbound demand for sales, fuels self-service signups, and compounds over time.
• Own WilsonAI’s narrative, positioning, and voice across all channels, including explaining legal AI, risk, productivity, and the future of legal work.
• Create high-output, high-quality content across formats, including short and long-form video, blogs, threads, explainers, and playbooks.
• Work closely with sales to produce sales enablement assets that materially improve outbound and demo performance, including decks, one-pagers, case studies, objection handling content, and product explainers.
• Identify and execute on PR and earned media opportunities to generate coverage and credibility.
• Continuously test distribution, virality, and growth loops across various channels such as LinkedIn, X, YouTube, email, SEO, communities, and emerging platforms.
• Measure what matters, learn quickly, and double down on what works.

Requirements

• Exceptional written and visual communication skills.
• Hands-on experience creating image and video content, including short-form video and launch assets.
• A strong understanding of content distribution, platform algorithms, reach, engagement, and virality.
• Sharp instincts for storytelling and positioning for complex B2B and AI products.
• A high agency and a bias to action in uncertain environments.
• An ambition to build something meaningful and category-defining.

Qualifications

• Experience in the legal technology space is a plus.
• Knowledge of AI and its applications in the legal industry is beneficial.
• Understanding of marketing automation tools and platforms.

Benefits

WilsonAI offers a competitive compensation package, including equity, health benefits, and a supportive, collaborative work environment.

Schedule

The role is full-time and based remotely within the UK and US.

Pay

Competitive salary commensurate with experience and qualifications.