Founding Marketer

Responsibilities

• Own launches end to end. Plan, sequence and ship tier-1 product launches.
• From positioning and naming to the launch video, the LinkedIn thread, the landing page, the customer quotes, and the follow-on content that keeps it alive for two weeks instead of two days.
• Build the creative. You're the one making the assets, not just briefing them. Launch videos, ads, landing pages, blog graphics, demo edits, social cuts. You can take an idea from concept to shipped asset without waiting on a freelancer.
• Build the content engine. Write and edit posts, threads, blogs, case studies, and launch collateral that get shared by people we want as customers. You'll be both the writer and the editor, pushing the bar on every piece that goes out.
• Run the growth playbook. Design, run, and measure experiments across organic social, paid, SEO, lifecycle, partnerships, and community. Kill what doesn't work, double down on what does.
• Partner with product. Sit in the room when we're scoping the next release. Push back on launches that won't land. Sharpen the ones that will.
• Build the brand. Weave should feel like the obvious choice for the best engineering teams in the world. You're the person making sure every touchpoint reinforces that.
• Be flexible. Some days you'll be writing copy, others you'll be in Premiere or Figma, briefing a podcast guest, or wiring up an attribution pipeline. We're inventing the function as we go.

Qualifications

• Proven track record on launch videos. You've scripted, shot, edited, and shipped launch content that drove pipeline and you can show us the receipts.
• You've gone viral on X and LinkedIn, repeatedly. Not "a post did well once." You've repeatedly produced content that broke out and you can explain why it worked.
• Advanced editing chops. Premiere, After Effects, Figma, CapCut. Whatever your stack is, you're fast and you're good. Motion, sound design, pacing. You have opinions.
• You write exceptionally well. Not just "good for a marketer." You can write a LinkedIn post that gets shared, a blog post that gets cited, and a launch announcement that makes engineers stop scrolling.
• You have product taste. You can tell the difference between a launch that's worth the effort and one that isn't, and you can articulate why.
• You move fast and own outcomes. You don't wait for a brief. You write the brief, ship the thing, and report on what happened.
• You care about developer tools. You don't have to be an engineer, but you have to genuinely care about the audience: what they read, what they share, what they roll their eyes at.
• This role is 5 days in office in SF Nice-to-Have
• Experience at an early-stage startup (Seed to Series B), even if it wasn't a marketing role
• Background marketing developer tools, AI/ML platforms, or infrastructure software
• Editorial or journalism background. You've worked somewhere where the bar on writing was high.
• You've shipped a product yourself, run a side project, or worked closely enough with engineers to think like one
• You've run your own newsletter, YouTube channel, or creator account that grew on the strength of the work