Founding Marketer

Passionfruit is the leading platform where modern companies scale creator-led growth, and where top creators manage and monetize brand partnerships. Our customers include some of the most ambitious, fastest-moving companies in the world—Replit, Figma, Framer, LumaAI, Gamma, and Airtable. We help them run high-impact creator programs across LinkedIn, YouTube, newsletters, and more. We're growing 13x in revenue year over year, profitable, and just closed our Series A round, backed by leading investors including Insight Partners, Creandum, and Supernode.

About the role

As our Founding Marketer, you’ll be the driving force behind spreading Passionfroot’s story. This is an incredible opportunity to build and scale marketing from the ground up. You’ll work closely with our CEO to refine messaging, scale existing channels, and build a robust marketing engine across our website, LinkedIn, X, in-product, and beyond. This is a rare chance to make a visible impact as we define a new industry.

Responsibilities

• Develop the marketing strategy: Set goals, plan, and prioritize across all areas of marketing.
• Tell our story: Refine our brand narrative and create compelling content—guides, case studies, social media posts, visuals, videos, lifecycle marketing emails, and more—that resonates with both creators and brands.
• Drive growth: Launch, track, and optimize programs and campaigns across social media, email marketing, event marketing, lead generation, and paid media to move prospects and customers down the funnel.
• Support product marketing: Understand our users deeply and craft messaging that highlights Passionfroot’s unique value.
• Foster community: Build and nurture a passionate community of creators and marketers through engaging content and events.
• Build out the marketing function: Help establish tools, processes, and workflows, test what works, and scale with automations and AI.

Requirements

• Location: New York-based role as part of the founding GTM team.
• 5+ years of broad marketing expertise, with deep knowledge in at least two areas: content marketing and product marketing, preferably in B2B software targeting marketers.
• An all-rounder in content creation with an eye for design and a creative spark—comfortable flipping between Figma, graphic design, copywriting, video editing, and motion design.
• Exceptional writing and storytelling skills, with the ability to create content that connects with audiences.
• Data-driven mindset: You make decisions based on insights and have a solid understanding of marketing analytics. Proficiency in marketing tools, platforms, and paid media (e.g., Google Analytics, SEO tools, LinkedIn Ads) is ideal.
• Passion for educating audiences with top-tier content and crafting compelling visual assets.
• Entrepreneurial, self-driven, and excited about shaping a marketing function from the ground up.

Success in this role looks like

• A consistent content engine live across blog, LinkedIn, Instagram, and newsletter.
• Brand and positioning sharp and consistent everywhere.
• First demand-gen programs live and measurably contributing to pipeline.
• Product launches with real go-to-market plans behind them.
• The foundation—docs, playbooks, results—in place to hire the next marketing person.

Benefits

• Competitive salary
• Flexible hybrid setup (New York)
• Regular team offsites (past locations include South of France, Barcelona, Mallorca)
• Latest Apple hardware
• A rare chance to build the marketing function from zero at a company redefining a category

Pay

Compensation range: $145K - $170K