Founding Marketer

The Role

You'll build the marketing function. The infrastructure, the programs, and the team. You'll own how it all comes together and scale it as we grow. You’ll lead the marketing function, collaborating with our senior product marketer to scale our technical narrative into high-impact programs and pipeline. You'll riff with us on messaging, take it to market, and iterate with your team. You own execution. High autonomy, hands-on, and full agency to experiment.

Growth

Build programs that reach platform and infrastructure engineers. Create content and programs that engineers find genuinely useful. The community follows from that.

Messaging & Channels

Turn our product story into campaigns that run. Website, events, sales enablement. Keep quality and consistency across everything external.

Infrastructure

Manage the stack. CRM, lifecycle, analytics, attribution. Build dashboards tied to pipeline and revenue. Know what's actually working. Test and iterate.

Team

Execute hands-on first. Prove what works before building a team around it. Hire early marketing team members as we scale.

Who You Are

Based in SF and excited to work in-office. CS degree or equivalent technical foundation. You can hold a 30-minute conversation with a platform engineering lead without getting lost. You're scrappy. You ship imperfect things, learn fast, iterate. You've done this before there was a big team, clean data, or an established playbook. You've built or scaled demand gen at an early-stage B2B company selling to engineers, SREs, platform teams, or DevOps. You're comfortable owning a pipeline number.

What We Work

We bias toward launching and learning. A campaign that ships next week and teaches us something beats a comprehensive plan that ships next month. Some marketing orgs optimize for polish and coordination. We optimize for speed and iteration. Both approaches can work. Ours requires comfort with imperfect information and a willingness to be wrong.

What Success Looks Like

Six months in: Qualified leads that match our ICP. Not just volume. Clear picture of which channels and programs drive pipeline. Sales treats marketing as a source of opportunities, not a cost center. Pipeline that doesn't depend on founder heroics. A community of engineers who genuinely care about Cleric - they share, refer, and engage because they're excited, not prompted.

Why Now

The product works and we have real traction. What's missing is the engine to turn that into consistent growth. You'd be building it at a company where the hard part—making something engineers actually want—is already done.