Founding Growth Lead

Narrative

This role is about making Product Intelligence and Conversational Intelligence feel concrete, urgent, and obvious. It's about turning the category into a clear expression of what Hobbes does, and ensuring the website is a serious source of qualified pipeline.

Website

Tune the website into the clearest expression of the category and a serious source of qualified pipeline. Ensure the homepage copy, landing pages, case studies, launch posts, founder posts, outbound angles, sales one-pagers, and emails are all written by you.

Writing

Write the core assets yourself: homepage copy, landing pages, case studies, launch posts, founder posts, outbound angles, sales one-pagers, and emails. Ensure these pieces are clear, compelling, and resonate with the target audience.

Proof

Turn customer calls, transcripts, live demo conversations, onboarding wins, usage data, and outcomes into sharp customer stories. These stories should be detailed, impactful, and provide tangible evidence of the product's effectiveness.

Distribution

Build loops across content, search, founder-led social, events, partnerships, outbound, and product-led moments. Ensure these efforts are integrated and cohesive, driving consistent growth.

Technical Translation

Take code intelligence, sandboxes, evals, agent behavior, buyer conversations, and product ops, then turn them into language buyers understand. Ensure the technical details are accessible and relevant to the target audience.

Growth from Zero

Pick the tools, manage partners, run experiments, kill what does not work, and help hire the team when the motion starts to work. Ensure the growth strategy is data-driven and results-oriented.