Founding Growth & Brand Lead
Growth & Acquisition
Manage and improve paid acquisition across Google, Meta, LSA, and other channels
Improve landing pages, conversion funnels, and attribution
Develop experiments to improve lead quality and customer acquisition cost
Work closely with leadership to identify growth opportunities and bottlenecks
Creative & Brand
Source and manage photographers, videographers, designers, freelancers, and agencies
Maintain a high bar for visual quality and brand consistency
Help shape the voice, positioning, and identity of Electric Air
Develop creative concepts for ads, videos, campaigns, social content, and physical-world branding
Website & Funnel Optimization
Own and improve the website experience
Create and iterate on landing pages
Improve top-of-funnel conversion and attribution systems
Work with engineers and contractors to ship quickly
Local Brand Presence
Support partnerships, events, workshops, and community presence
Develop systems for reviews, referrals, and neighborhood density
Content & Storytelling
Turn real installs and customer experiences into compelling marketing
Communicate technical concepts simply and elegantly
Build systems for collecting photos, videos, testimonials, and install stories