Founding Brand and Content Lead (Contract-to-Hire)

About the role

We're looking for a Founding Brand and Content Lead to own how the world experiences a0.dev as we launch our next product and scale from hundreds of thousands of users to tens of millions. You'll work directly with the founders to define our voice, build our content engine, and turn a0 into a brand that people care about and talk about.

Responsibilities

• Build a0's voice, positioning, and messaging across the website, product, ads, and everywhere else we show up
• Run our organic content engine across TikTok, Reels, X, LinkedIn, YouTube
• Ghost-produce founder and team content, helping the team show up consistently and well
• Lead narratives and manage content for our upcoming and future launches
• Build a UGC and creator program that turns power users and creators into a distribution channel
• Partner with the Growth Lead on ad creative, producing concepts at the volume we need to test and learn
• Talk to users regularly and turn what you hear into messaging, content, and product input
• Define how a0 shows up at events, in community, and anywhere else our brand lives

Requirements

• 2+ years building content or brand at a consumer company, or a track record of growing your own audience to a meaningful size
• A portfolio of work with real engagement, not just impressions
• You have shipped content end to end. Concept, script, edit, post.
• Strong copywriting in a clear, modern, internet-native voice
• Lives in or willing to re-locate to SF

Bonus points

• You've grown a personal account or brand to a meaningful audience
• Experience running a UGC program or working with creators
• Experience at a consumer or AI startup
• Comfort with design and editing tools (Figma, CapCut, Premiere, etc.)
• Background in writing, journalism, comedy, filmmaking, or another creative discipline