Founding BDR - East Coast & Central USA

Type: Full-time, fully remote (US) with in-territory travel required

About the Role

We’re looking for a highly driven, relationship-focused sales professional to help lead Brodie’s expansion across key U.S. markets through outbound business development, strategic partnerships, and market launch initiatives. Fully remote and based in-territory, this individual will own each new market end to end—securing the facility, recruiting 24+ founding captains, launching the league, and handing off to Operations before moving on to the next city. You’ll work closely with leadership across operations, marketing, partnerships, and growth while helping build repeatable expansion and sales processes that scale with the business across North America.

You will cover territories including, but not limited to, the East Coast & Central USA—with a pillar market being New Jersey, expanding to the DMV, Philadelphia, Atlanta, Indianapolis, Miami, and more.

This role is ideal for someone who:

• Loves sports, community, and people.
• Is energized by fast-moving startup environments.
• Can confidently build relationships from cold outreach through to closed sales.
• Wants influence, ownership, and visibility within a growing company.
• Is excited to help shape a category-defining brand.

Responsibilities

Drive U.S. Market Expansion

• Own the full sales cycle from prospecting through to close.
• Identify gyms and facilities within Brodie’s key U.S. expansion demographics and secure new partnership opportunities.
• Build relationships with gym owners, local businesses, brands, community organizations, and strategic partners.
• Lock in facilities and help launch new league locations from the ground up.
• Recruit and secure a minimum of 24 founding captains per league to help establish strong early community engagement and league success.
• Partner closely with Operations, who will then take over and continue growing and managing league relationships post-launch.
• Develop outbound strategies across email, phone, LinkedIn, networking, and events.
• Help expand Brodie’s footprint across existing and new U.S. markets.
• Collaborate closely with internal teams to ensure strong partner and customer experiences.

Build Scalable Sales Processes

• Help create repeatable outreach strategies, playbooks, and sales cadences.
• Track pipeline activity and performance metrics within CRM systems.
• Contribute ideas around positioning, packaging, pricing, and go-to-market strategy.
• Continuously test and improve messaging, outreach, and conversion strategies.
• Help establish foundational sales infrastructure as the company scales.

Represent the Brand

• Act as an ambassador for Brodie within the community.
• Build authentic relationships that align with Brodie’s culture and energy.
• Attend networking events, league nights, activations, and community initiatives where required.
• Bring a high-energy, people-first presence to every interaction.

Requirements

• 3+ years of experience in sales, business development, partnerships, or account growth.
• Strong outbound and relationship-building skills.
• Comfortable prospecting and generating your own pipeline.
• Experience managing conversations from first touch through close.
• Strong communication and presentation skills.
• Highly self-motivated and comfortable operating autonomously.
• Ability to thrive in fast-paced, evolving environments.
• Passion for sports, community, hospitality, events, or experiential brands.
• Fully remote (US-based) with in-territory travel—comfortable spending significant time on the road with facilities, partners, and league communities across your markets.
• Experience selling both B2C & B2B.

Nice to Have

• Experience in startup or high-growth environments.
• Background in sports, events, hospitality, fitness, lifestyle, tech, or entertainment industries.
• Experience building or improving sales processes.
• Familiarity with CRM and pipeline management systems (i.e. Salesforce, HubSpot, or similar platforms).
• Experience selling partnerships, sponsorships, memberships, or experiential products/services.
• Artificial Intelligence acumen.

Pay

The total target cash compensation for this role is $65,000 - $75,000 USD base salary plus uncapped commission (approximately $500 per team signed). Compensation is based on location, skills, experience, qualifications, internal equity, and business needs. The compensation range may be adjusted in the future.

Benefits

• Highly competitive pay and uncapped commission.
• Significant growth and mentorship opportunities.
• Professional development budget.
• Play Brodie league for free.