Forest Gardens Farm Team

About the Role

The Marketing Lead will work with an enthusiastic Green Care Farms team and CEO to fulfill duties associated with the position. This includes creating and posting social media and newsletter content, notably sharing program updates, information, and supporting linkage of public interaction on our communication channels with the team. The role is virtual, can be performed from anywhere in Canada, and requires 2-5 hours of work per week with flexible scheduling.

Responsibilities

• Planning, implementing, managing, monitoring, and upgrading the organization's social media platforms (Instagram, Facebook, TikTok, etc.) both with layout and content.
• Staying current on new information, activities, and stories within the organization, among members with dementia in the day program, and within dementia care and agricultural sectors.
• Creating and maintaining a content calendar to organize and plan approved posts/social media strategies.
• Assisting in creating, managing, and implementing planned social media strategies.
• Uploading posts and stories regarding activities, events, initiatives, and other information.
• Responding to and monitoring comments/inquiries; engaging with followers and care farming and dementia communities on social media platforms.
• Participating in biweekly meetings to inform creative directions and content creation.
• Using basic knowledge of social media analytics dashboards.
• Supporting communications related to public media inquiries.
• Creating and maintaining creatives for marketing materials, newsletters, events, etc.
• Using MailChimp to develop a monthly newsletter with overlapping content from social media channels.
• Creating content aligned with the organization’s values, empowering people with dementia and discussing dementia supports and resources in a friendly tone.
• Participating in team meetings and collaborating to share and promote marketing materials, newsletters, events, etc.

Qualifications, Experience & Skills

• Passion for social change and creative supports for people living with dementia.
• Alignment with the benefits of care farming.
• Eye for design and experience with Canva (or similar drag-and-drop design programs).
• Some experience managing and creating online content; digital comfort is critical.
• Experience in communications, graphic design, content creation, writing, public relations, and/or social media marketing is an asset.
• Excellent writing and communication skills, including crafting compelling content with appealing visuals.
• Detail-oriented with a creative eye, excellent organizational skills, self-motivated, and able to work independently.
• Flexible with time; ability to check in periodically and react to new developments.
• Team-oriented with a positive attitude.
• Values entrepreneurialism and understands the importance of hard work.
• Interest in social enterprise development, dementia care, outdoor activities, and agriculture.
• Devoted to continuous improvement, growth, and learning.
• Motivated and committed to supporting Canada’s first outdoor dementia care program.

Organization Summary

Green Care Farms Inc. is a social enterprise providing an agricultural program that addresses social care needs for people with dementia by hosting a day program on a farm. Our mission is to provide outdoor programs on farms for people with dementia to have responsibilities, purpose, and belonging. Our vision is a green care farm for people with dementia in every community.

Location: Virtual, anywhere in Canada with access to a computer and internet. In-person Community Days are available on the farm near Milton, Ontario.

Reports to: CEO