Foodservice Sales Rep – K-12

About the role

A respected consumer products organization is seeking an experienced Foodservice Sales Rep to drive new business and expand its presence within the K-12 and institutional foodservice markets. This role offers a high-impact sales opportunity for a motivated professional who enjoys prospecting, building relationships, and developing territory strategies. This position is ideal for a proactive sales professional who takes ownership of their territory and thrives on creating new business opportunities while contributing directly to company growth.

Benefits & Compensation

• Base salary of $105,000
• Performance-based bonus opportunity
• Travel commitment of 40–60% throughout the assigned territory

Requirements & Qualifications

• Bachelor’s degree in Business, Sales, Marketing, or related field, or equivalent sales experience
• Minimum 3+ years of wholesale, foodservice, CPG, or related B2B sales experience
• Experience working with foodservice accounts and distributors strongly preferred
• Knowledge of K-12, school nutrition, healthcare, or institutional foodservice sectors highly desirable
• Proven track record of new business development and territory growth
• Proficiency in sales forecasting, CRM systems, pipeline management, and territory planning
• Ability to travel 40–60% and manage a large geographic territory independently

Day-to-Day Responsibilities

• Prospect aggressively for new business through networking, lead generation, market research, and direct outreach
• Build and maintain relationships with K-12 decision makers, school nutrition professionals, distributors, and other key stakeholders
• Develop and execute a strategic territory plan focused on high-value prospects and revenue growth
• Manage sales pipeline, forecasting, CRM activity, and follow-up processes to meet quarterly and annual sales targets
• Conduct customer meetings, presentations, sales calls, and business development activities throughout the territory
• Represent the company at trade shows, conferences, and industry events to maximize lead generation
• Monitor market trends and competitive activity, sharing insights with leadership
• Collaborate with internal teams to support customer acquisition and long-term account growth